Real Estate: SmartZip Analytics now integrated within Contactually CRM

SmartZip's Pre-Mover Scores are now integrated within Contactually CRM.  SmartZip Analytics says the integration enables agents to pinpoint which contacts within their sphere and/or leads database may turn into listings in the near future. This helps agents prioritize their prospecting efforts while reducing the number of systems necessary.

"Listings have been the holy grail of any real estate agent or company. But too often, agents ignore the lowest hanging fruit – their own database of customers and contacts. SmartZip's best-in-class predictive analytics continuously monitor an agent's sphere of influence to flag those that are most likely to sell soon.  We are launching SmartZip Pre-Mover Scores across all Fox & Roach agents, as a company benefit, integrated within their Contactually CRM."


Rajeev Sajja, Vice President, Digital Innovation Berkshire Hathaway HomeServices Fox & Roach

SmartZip is also enhancing contacts within Contactually with other insights such as the property's key attributes and most recent sale.

The two companies are now working to automatically synchronize contacts between Contactually CRM and SmartZip's data-driven marketing automation system, SmartTargeting. This will allow Contactually CRM users to seamlessly set up and run SmartTargeting's automated online/offline marketing campaigns while continuing to keep their contacts and leads within Contactually.

"Our goal is to enable brokers to deploy the power of our analytics and targeted marketing automation at scale across their companies," said Avi Gupta, Founder, and CEO of SmartZip. "We align with Contactually's goal to help brokers provide agents with integrated, best-of-breed tools that will save time and resources, eliminate lost opportunities and stay ahead of their competition. And we are thrilled to be working with forward-thinking brokers like Fox & Roach that are always striving to provide industry-leading tools that help attract and retain the very best agents and fuel their success."