Reddit this week introduced 5 new currencies in Reddit Ads. The Reddit Ads Manager now supports Australian Dollars (AUD), Canadian Dollars (CAD), Euros (EUR), Great British Pound (GBP), and New Zealand Dollars (NZD).
According to Reddit, advertisers signing-up for a new Reddit Ads account can select which currency they want to operate in. The selected currency is recognized across the Reddit Ads Manager, including in campaign builds, bid recommendation and forecasting tools, reporting, and billing.
Reddit says advertisers can pass back revenue in any currency via the Reddit Pixel and Mobile Measurement Partners; Reddit is converting and report on it in the ad account’s set currency.