Salesforce unveils new Marketing Cloud edition for Small Businesses, offers free data access

Salesforce today announced Marketing Cloud Growth, a new edition aimed at helping small businesses leverage AI and data for efficient growth. This edition integrates marketing automation with sales, service, and commerce on the company's Einstein 1 platform.

Marketing Cloud Growth is currently available in the US and Canada, with plans to expand to other regions later this year.

Key Features of Marketing Cloud Growth

• Generative AI: Create audience segments, campaign briefs, and content using natural language prompts.
• Data Cloud access: Utilize first-party data (free for existing Salesforce customers) for personalization and AI insights.
• Unified profiles: Manage customer data across marketing, sales, service, and commerce.
• Real-time reporting: Track campaign performance and optimize strategies.

Benefits for Small Businesses

• Improved efficiency: Automate tasks and save time with AI-powered tools.
• Enhanced personalization: Deliver relevant messages and create tailored customer journeys.
• Deeper customer understanding: Gain valuable insights from unified data.
• Streamlined operations: Connect marketing activities with sales, service, and commerce.

Data Cloud at No Cost

Salesforce also announced access to Data Cloud, its data management platform, at no cost for existing customers with Sales or Service Enterprise Edition (EE) or above. This enables businesses to unlock trapped data and personalize campaigns across channels.