Google Identity services to transition to privacy-focused Sign-in with FedCM
Facing the phase-out of third-party cookies in Chrome due to privacy concerns, Google Identity Services (GIS) will transition to a new sign-in method called Federated Credential Management (FedCM).
![Google Sign-in](/content/images/size/w2000/2024/02/Google-Sign-In.webp)
Facing the phase-out of third-party cookies in Chrome due to privacy concerns, Google Identity Services (GIS) will transition to a new sign-in method called Federated Credential Management (FedCM).
The update aims to offer a secure and private experience for users while maintaining seamless functionality for developers.
Starting April 2024, most GIS developers utilizing features like "One Tap" and "Automatic Sign-In" will automatically migrate to FedCM through backward-compatible updates to the GIS library. No developer changes are required for most cases.
While the transition will be smooth for most, websites with custom integrations may require minor adjustments, such as updating sign-in layouts or addressing Content Security Policy issues. Google encourages all developers to test FedCM functionality using the beta program to ensure compatibility and avoid potential disruptions.
Developers can opt-in to the FedCM beta program to verify their website's functionality and make any necessary adjustments before the automatic migration in April. Additionally, a temporary opt-out option allows developers needing more time to adapt before browser enforcement of third-party cookie restrictions.
Key Dates and Resources:
- January 2024: Chrome began limited testing of third-party cookie restrictions.
- April 2024: GIS begins migrating websites to FedCM on Chrome.
- Q3 2024: Chrome gradually restricts third-party cookies, reaching full enforcement by Q4.
- FedCM Mandatory: Once Chrome fully restricts third-party cookies, FedCM becomes mandatory for websites using "One Tap" and "Automatic Sign-In" features.
For detailed information and support, developers can visit the Google Developer Site, utilize the "google-signin" tag on Stack Overflow, or provide feedback via email.
This transition to FedCM signifies Google's commitment to offering a secure and privacy-focused sign-in experience for users while supporting developers in adapting to evolving web technologies.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers