Scope3 expands Carbon Measurement Capabilities to include DOOH advertising
Scope3 today announced the addition of digital out-of-home (DOOH) to its emissions measurement. This expansion includes advancements to Scope3's emissions model to consider the unique variables of DOOH advertising.
![Scope3](/content/images/size/w2000/2023/12/Scope-3.webp)
Scope3 today announced the addition of digital out-of-home (DOOH) to its emissions measurement. This expansion includes advancements to Scope3's emissions model to consider the unique variables of DOOH advertising.
The Scope3 DOOH emissions model incorporates an impression multiplier which represents the average number of people within the proximity of a given screen to account for DOOH being a one-to-many format. This more granular data allows for a more precise understanding of the source of emissions and identification of meaningful reduction opportunities.
Partnerships with Hivestack, JCDecaux ANZ, Go Media, Lumo, and VIOOH enabled Scope3 to build and refine the model for measuring this growing channel. These partnerships bring together a diverse range of expertise from the DOOH industry, ensuring that the model is accurate and reflects the realities of this fast-evolving sector.
"Brands need a sustainability partner that can provide reliable emissions data for every channel in their media plans," said Brian O'Kelley, CEO and co-founder of Scope3. "This advancement marks an important step forward in putting valuable and accurate DOOH emissions data into the hands of marketers."
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers