Simpli.fi this week announced that has executed 7000 connected tv campaigns in the first quarter of 2019. The campaigns were from 3,300 unique advertisers.
“We’re excited by the rapid adoption of our OTT/CTV advertising solutions in 2019,” says Co-founder and CEO of Simpli.fi, Frost Prioleau. “Our capabilities in addressable, mobile, and OTT/CTV advertising enable us to deliver unique solutions that are a great fit for advertisers who want to reach streaming TV viewers effectively.”
Simpli.fi attributes the number of the campaigns due to Simpli.fi’s OTT/CTV offerings, which include addressable, behavioral, and demographic targeting against high quality OTT/CTV inventory.
- Addressable Targeting – Target physical addresses using GPS data to serve OTT/CTV ads with unmatched precision and scale.
- Behavioral Targeting – Advertisers have the ability to target users based on keywords, context, and other online behaviors.
- Demographic Targeting – Enables advertisers to take advantage of numerous combinations of demographic variables to target their ideal audience.
“We love Simpli.fi’s OTT/CTV solution because the use of unstructured data, along with the ability to cross-device match allows you to accurately deliver relevant commercials to streaming audiences. And perhaps more importantly, when NOT to deliver those commercials,” says Brian Bertrand, Digital Sales Manager, Cable One.