Streaming services see slight dip in viewing share in Mexico

Streaming services accounted for 22.8% of total TV viewing time in Mexico in January 2024, according to the latest Nielsen IBOPE Gauge™ report. This represents a slight decrease of 1.2 share points from December 2023.

Despite the overall decline, both Netflix and Disney+ saw an increase in their individual viewing shares, up 0.5 and 0.4 percentage points, respectively. This suggests that while viewers may be spending less time streaming overall, they are still concentrating their attention on a smaller number of platforms.

Broadcast television remains the dominant force in Mexico, capturing 34.1% of viewing time in January. Pay TV services came in third with an 11.0% share, followed by YouTube at 16.6%. Other streaming services, such as Prime Video and HBO Max, collectively accounted for 3.1% of viewing time.

The Nielsen IBOPE Gauge™ report is based on data from a panel of 200 broadband households in the Guadalajara and Monterrey metropolitan areas. The report includes viewing data for live TV, time-shifted viewing, and video on demand (VOD).

It's important to note that the "Broadcast" category in the report includes both traditional over-the-air broadcasts and live TV streamed through platforms like YouTube TV. Similarly, the "Pay TV" category includes both traditional cable and satellite subscriptions as well as pay-per-view content accessed through streaming services.

While streaming services may have seen a slight dip in viewership in January, they are still a major force in the Mexican television landscape. It will be interesting to see how the streaming market continues to evolve in the coming months, particularly as new players enter the market and existing platforms expand their content offerings.