Taboola expands AI-powered bidding tool to all advertisers, boosting conversions

Taboola today announced the widespread availability of its AI-powered bidding technology, Maximize Conversions, to all advertisers. This expansion comes as the company reports significant adoption rates and impressive performance improvements for advertisers using the technology. The announcement, made from Taboola's headquarters in New York, marks a pivotal moment in the evolution of digital advertising strategies and the growing influence of AI in campaign optimization.

Maximize Conversions, Taboola's performance advertising-focused bidding technology, has been designed to simplify and enhance the campaign management process for advertisers. Previously available to a select group, this AI-driven tool automates the bidding process, allowing advertisers to focus on their marketing objectives and budget while the algorithm optimizes their campaigns for maximum efficiency and effectiveness.

According to Taboola, the technology has already demonstrated its value, with many advertisers achieving a remarkable 110% increase in conversions for their campaigns. This significant improvement has been attributed to the sophisticated AI algorithms that power Maximize Conversions, which leverage Taboola's vast data resources and deep understanding of user behavior across the open web.

The decision to open Maximize Conversions to all advertisers comes on the heels of impressive adoption rates. Taboola reports that 70% of its advertisers are currently using the technology, including major brands such as Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey. This high adoption rate underscores the tool's perceived value among diverse advertisers across various industries.

Furthermore, Taboola has observed a substantial quarter-over-quarter increase in the number of campaigns launched using Maximize Conversions. The company reported a 100% increase in the second quarter of 2024 compared to the previous quarter, indicating rapidly growing interest and trust in the AI-powered bidding strategy.

The expanded availability of Maximize Conversions represents a significant shift in how advertisers can approach their campaigns on Taboola's platform. Previously, advertisers needed to use Taboola's conversion tracking methods and tools to access the technology. Now, any advertiser can utilize Maximize Conversions, regardless of how they set up their campaigns or track conversions. This change opens up the technology to thousands of additional advertisers, potentially transforming how they run and optimize their campaigns on Taboola's network.

Adam Singolda, CEO and Founder of Taboola, emphasized the company's commitment to simplifying the advertising process and driving results for performance campaigns. He noted the clear indication that advertisers not only like the technology but are seeing tangible benefits from its use. The continued high usage rates among adopters further support the effectiveness of Maximize Conversions in meeting advertiser needs.

Taboola's AI-powered bidding technology addresses several key challenges in digital advertising. By automating the bidding process, it removes the complexities associated with manual optimizations. Advertisers can now simply share their budget and marketing objectives, allowing the algorithm to manage their campaigns within the set cost parameters. This approach not only saves time but also leverages machine learning to make data-driven decisions that human managers might miss.

The technology behind Maximize Conversions is part of Taboola's broader strategy to leverage artificial intelligence in powering recommendations across the open web. With nearly 600 million daily active users and partnerships with leading digital properties worldwide, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent, and El Mundo, Taboola's reach and data insights provide a robust foundation for its AI algorithms.

Maximize Conversions is particularly significant in the context of e-commerce recommendations. Taboola reports driving over 1 million monthly transactions, with major retailers like Walmart, Macy's, Skechers, and eBay among its key customers. The ability to optimize for conversions automatically could have substantial implications for these and other e-commerce advertisers looking to improve their return on ad spend.

As digital advertising continues to evolve, tools like Maximize Conversions represent a shift towards more intelligent, automated campaign management. By reducing the manual workload on advertisers and leveraging vast amounts of data to make real-time bidding decisions, such technologies are poised to play an increasingly important role in the digital marketing landscape.

However, it's important to note that while Taboola is optimistic about the future of Maximize Conversions and its impact on advertiser performance, the company also includes standard cautionary language regarding forward-looking statements. As with any predictive technology, actual results may vary, and advertisers are encouraged to monitor their campaigns closely and adjust strategies as needed.

Key facts

• Announcement date: August 28, 2024
• Technology: Maximize Conversions AI-powered bidding tool
• Previous adoption rate: 70% of Taboola advertisers
• Reported conversion increase: Up to 110% for some advertisers
• Quarter-over-quarter increase in campaigns using Maximize Conversions: 100%
• Notable adopters: Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, Opel Turkey
• Taboola's reach: Nearly 600 million daily active users
• E-commerce impact: Drives over 1 million monthly transactions
• Key e-commerce customers: Walmart, Macy's, Skechers, eBay