Chemist Warehouse gains 220% more AI Overview appearances in a quarter
News Australia drove a 46% rise in retailer brand mentions across ChatGPT and Google AI Mode in five months, yet no framework links those citations to sales.
AI
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
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Meta faces 3% turnover fines in 5 days as it signs EU AI content code
Markus Reinisch confirmed the signature 6 days after the EU presumption deadline, reversing a 2025 refusal. Who now carries the visible labelling duty on ads?
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Yelp Host adds OpenTable as call volume gains 38% a month since launch
Counter-service restaurants get voice ordering piped into Toast, Square and Clover tills at $249 a month, with zero commission. Can delivery apps match that?
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Anthropic faces open-weights ban accusations as 77 firms sign letter
Signatories include Nvidia, Google, Meta and OpenAI, whose models sit in ad stacks. Anthropic counters with chip curbs and pre-release tests for capable models.
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All About Berlin loses 75% of traffic as zero-click searches hit 68%
Affiliate income stayed down 30% despite renegotiated commissions, and Time now routes AI crawlers to a stripped-down copy of its site. Who survives the shift?
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Google AI overview forces Anna Mae's Bakery to deny fake July 31 closing
Amanda Herrfort learned of the error from a wedding screenshot. Google blames thin web data. What happens when a summary invents a closing date
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Brave's $5 Search API wins AI answer test as Perplexity finishes last
Ask Brave posted 1169 Elo against Grok's 1157 in a test Brave ran and judged with Claude models. Calls cost $5 per 1,000. Who checks a vendor's own scorecard?
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Marketers brief AI with the demographic data they say no longer works
Generative AI lifted creative volume for 88% of marketers but quality for only 45%, as 67% still brief models on demographics and Article 50 binds on August 2.
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ChatGPT Ads gains app attribution in 7 markets as AppsFlyer, Adjust go live
Adjust sends install and event callbacks while AppsFlyer routes web events into OpenAI's Conversions API with pixel dedup. Mexico and Brazil are next in line.
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Snap gains MCP server and creator AI matching across 950 million users
GenAI Lenses drew nearly 38 billion impressions since Q4 2025, and advertisers now get conversational setup, agentic Dynamic Product Ads and a creator network.
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Google signs EU AI code as advertisers face 3% turnover fines August 2
Signing lands two days past the compliance-presumption deadline. Providers must watermark free-form text over 200 tokens and offer detection free of charge.
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Disney Campaign Manager gains AI video ad tool, closed to most advertisers
Small and mid-sized businesses are the target as multiple AI models turn logos and past creative into connected TV spots. No wider release date has been set.
