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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Feb 17, 2026 White House moves to kill Utah's AI safety bill with $1M penalty cap

Silhouette blocks glowing AI brain door at Capitol, US state outlines on marble floor.

The Trump administration is pressuring Utah Republican Rep. Doug Fiefia to abandon HB286, a bill targeting frontier AI developers with revenue above $500M.

by Luis Rijo

AI - Feb 17, 2026 Google says letting publishers skip AI Overviews is a huge engineering challenge

Robotic hand looming over a publisher's desk as papers scatter in a darkened library.

Google admits opting out of AI Overviews without losing search visibility is a massive engineering task, as the FT signs a new AI content licensing deal.

by Luis Rijo

Social - Feb 16, 2026 Gucci breaks new ground with first luxury AI lens on Snapchat

Gucci's Sponsored AI Lens transforms Snapchat users into La Famiglia characters Principino and L'Incazzata

Luxury house launches generative AI-powered sponsored lens transforming users into La Famiglia characters across France, UK, UAE and Saudi Arabia on February 9, 2026.

by Luis Rijo

AI - Feb 15, 2026 UC Berkeley unveils framework as AI agents threaten to outrun oversight

UC Berkeley agentic AI framework showing autonomous system risk management and governance controls

UC Berkeley's Center for Long-Term Cybersecurity releases first comprehensive risk-management profile for autonomous AI agents, establishing governance controls for systems that can independently execute decisions, use tools, and pursue goals with minimal human intervention.

by Luis Rijo

AI - Feb 15, 2026 OpenAI exec wants advertisers to ditch agencies and just prompt ChatGPT for ads

Asad Awan discusses OpenAI's vision for prompt-based advertising on The OpenAI Podcast

OpenAI monetization head envisions future where small businesses create campaigns through prompts instead of hiring performance marketers to run ChatGPT ads.

by Luis Rijo

AI - Feb 15, 2026 Similarweb gives every employee an AI market intelligence expert

Similarweb AI Studio interface showing natural language query for competitive keyword dashboard creation

Similarweb this week launched AI Studio, an enterprise platform turning natural language questions into comprehensive market research in seconds.

by Luis Rijo

AI - Feb 15, 2026 Microsoft shows marketers how AI search actually picks brands to recommend

Microsoft Advertising releases updated AI search guide explaining how marketers can optimize for LLM visibility

Microsoft updates AI marketer's guide with technical explanations of how large language models surface brands through paid placements and organic visibility strategies.

by Luis Rijo

AI - Feb 15, 2026 Cloudflare cuts AI token costs by 80% with markdown conversion

Cloudflare converts HTML to markdown for AI agents, reducing token costs by 80% automatically.

Cloudflare launches Markdown for Agents to convert HTML to markdown automatically, reducing token usage by 80% for AI systems while introducing Content Signals framework.

by Luis Rijo

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