Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
High-Level Group paper maps Digital Markets Act interplay with AI competition as Brussels opens Google investigation on December 9, 2025, examining content usage terms.
PubMatic and Kontext announced a partnership enabling programmatic access to advertising inventory within AI-powered chatbots and conversational interfaces.
Google explains AI Max search term matching now relies on inferred intent rather than raw text queries, addressing advertiser concerns about attribution transparency and keyword performance measurement.
Debra Aho Williamson predicts AI platforms including ChatGPT and Perplexity will emerge as major advertising destinations in 2026, growing faster than social networks did.
Google launches AI-powered article overviews on December 10, 2025 for major publishers while smaller outlets face mounting traffic losses from AI features.
