AI News

AI - Mar 15, 2026 FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG

AI agent infrastructure automates premium video ad buying across streaming screens.

FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform.

by Luis Espada

Search - Mar 14, 2026 Sweden fired Meta. Now everyone's watching.

Shattered Meta shield before a silent tribunal — Sweden's verdict on deceptive ads.

MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.

by Luis Espada

AI - Mar 14, 2026 AI apps earn 41% more per user but churn 30% faster, RevenueCat finds

New subscription app launches by platform, iOS and Android, January 2022 to February 2026.

RevenueCat's 2026 State of Subscription Apps report, built on 115,000 apps and $16B revenue, reveals AI apps earn more but retain users far less than traditional apps.

by Luis Espada

AI - Mar 14, 2026 Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying

Claude's Audience Agent interface showing five early tech adopter audience segments with match scores.

Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

by Luis Espada

AI - Mar 14, 2026 The Trade Desk tests Claude for campaign creation

Robotic hand configuring programmatic ad campaign settings on a holographic DSP dashboard.

The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

by Luis Espada

AI - Mar 14, 2026 BuzzFeed's going concern warning signals digital media's debt trap

A figure stands at a crumbling cliff edge as a digital city fades into fog below.

BuzzFeed reports $185.3M revenue for 2025, a 2.4% annual decline, with going concern warnings and $60.2M debt as the company explores strategic options.

by Luis Espada

AI - Mar 14, 2026 Young people find digital marketing "meh" - and that's the industry's real problem

Downsides of working in digital marketing: pressure for results leads at 49%, IAB Polska 2025 survey.

IAB Polska's Point of Youth report finds under-30s view digital marketing as neutral territory - creative but losing to IT in the talent war, complicated by AI anxiety.

by Luis Espada

AI - Mar 14, 2026 SerpApi pushes to kill Reddit's DMCA suit over Google scraping

Reddit's Snoo mascot behind bars clutching user posts as robotic API arms breach the gate.

SerpApi this week filed a renewed motion to dismiss Reddit's amended DMCA lawsuit, arguing the platform cannot enforce copyrights it does not own over public search results.

by Luis Espada