Announcement

AI

Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

Latest Articles 782 Articles
AI   -   Nov 22, 2025 This week: Platform battles and AI shifts dominate advertising
Meta and Google compete for holiday retail ad dollars during Black Friday and Cyber Monday shopping seasonRetry

Google, Meta, and AI platforms clash over privacy regulations and advertising control as publishers struggle with AI crawler economics and platforms race to deploy agentic features for holiday shopping campaigns this week.

by Luis Rijo
Search   -   Nov 20, 2025 Google updates crawling infrastructure documentation with new technical details
Google updates crawling infrastructure documentation with new technical details

Google publishes updated crawling infrastructure documentation on November 20, 2025, adding HTTP caching support details and transfer protocol specifications.

by Luis Rijo
AI   -   Nov 18, 2025 AppsFlyer releases eight products for measurement and AI automation
AppsFlyer

AppsFlyer announced eight products on November 18 addressing measurement, AI agents, data collaboration, and security for marketing operations.

by Luis Rijo
Retail   -   Nov 18, 2025 Amazon's Rufus AI assistant gains memory, price tracking and auto-buying
Amazon's Rufus AI assistant gains memory, price tracking and auto-buying

Amazon announced 50+ technical upgrades to Rufus on November 18, 2025, adding account memory, automatic purchasing, price alerts, and visual search features.

by Luis Rijo
AI   -   Nov 18, 2025 Amazon deploys generative and agentic AI across shopping platform
Amazon deploys generative and agentic AI across shopping platform

Amazon reports 250 million Rufus users this year as platform expands AI features including Buy for Me, Lens Live, and personalized recommendations across mobile apps.

by Luis Rijo
Video   -   Nov 18, 2025 Google expands free access to AI video creation tools in Vids
Google expands free access to AI video creation tools in Vids

Google Vids now offers AI-generated voiceovers, transcript trimming, and image editing to Gmail users at no cost, previously limited to paid Workspace accounts.

by Luis Rijo
AI   -   Nov 18, 2025 Google launches Gemini 3 with generative UI for dynamic search experiences
Gemini 3

Google introduced Gemini 3 on November 18, 2025, featuring state-of-the-art reasoning, generative UI capabilities, and Google Antigravity development platform.

by Luis Rijo
AI   -   Nov 18, 2025 Meta releases Ax 1.0 for automated machine learning optimization
Meta releases Ax 1.0 for automated machine learning optimization

Meta launches Ax 1.0, an open-source platform using Bayesian optimization to automate complex experimentation across AI development, infrastructure tuning, and hardware design.

by Luis Rijo
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.