AI

Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Jun 18, 2025 Workers seek AI automation for low-value repetitive tasks, study finds

Workers prefer AI automation for repetitive tasks like data entry while keeping creative work themselves.

Stanford research reveals 69% cite freeing time for high-value work as primary automation motivation.

by Luis Rijo

AI - Jun 18, 2025 Google explains "great decoupling" of search clicks and impressions

Google explains AI Overviews impact as search impressions rise while Google consumes web traffic

AI overviews create unprecedented split between visibility and website traffic as Googler addresses industry concerns.

by Luis Rijo

AI - Jun 18, 2025 Study reveals concerning cognitive effects of using ChatGPT for essay writing

Brain scans show ChatGPT users have weaker neural connections than those writing without AI assistance.

MIT research shows LLM assistance reduces brain connectivity and memory retention in student essay writing tasks.

by Luis Rijo

AI - Jun 18, 2025 ChatGPT could overtake Google search traffic by 2030

ChatGPT traffic projection shows potential to surpass Google by October 2030 based on Similarweb data analysis.

Industry analyst predicts decisive shift as AI reshapes marketing landscape.

by Luis Rijo

AI - Jun 17, 2025 New benchmark reveals AI coding limitations despite industry claims

AI models achieve 0% on hard coding problems, with best model reaching only 53.5% on medium difficulty tasks.

Large language models fail to solve hard programming problems in rigorous testing environment designed by competition medalists.

by Luis Rijo

Data - Jun 17, 2025 Google AI Mode now counts toward Search Console totals

Google Search Console dashboard showing AI Mode integration with performance metrics and traffic data

Traffic from Google's interactive AI search mode officially tracked in performance reports starting June 17, 2025.

by Luis Rijo

AI - Jun 17, 2025 Mattel partners with OpenAI to develop AI-powered toys and experiences

AI-powered Barbie doll with holographic circuits and digital interfaces from Mattel-OpenAI partnership

Partnership announced June 12 brings artificial intelligence to iconic brand portfolio including Barbie and Hot Wheels.

by Luis Rijo

Search - Jun 17, 2025 Ahrefs study finds AI search visitors convert 23x higher than organic traffic

AI search traffic growth chart showing ChatGPT dominance over 12 months with dramatic May 2025 spike

Despite representing 0.5% of traffic, AI search drives 12.1% of signups with superior quality metrics.

by Luis Rijo