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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

Latest Articles 791 Articles
Search   -   May 25, 2025 Cloudflare CEO warns zero-click searches threaten content creator revenues
Chart showing dramatic increase in content scraping ratios: Google 6:1 to 15:1, OpenAI 250:1 to 1,500:1

Zero-click searches reducing publisher traffic as AI and search summaries keep users on platforms rather than directing them to original sources.

by Luis Rijo
AI   -   May 25, 2025 Dutch data authority sets GDPR preconditions for AI models
Dutch data authority releases GDPR guidelines for AI development and deployment consultation

Authority publishes guidance on lawful use of generative artificial intelligence.

by Luis Rijo
AI   -   May 24, 2025 German court allows Meta's AI training with public data
Timeline showing Meta's AI training legal battle from June 2024 halt to May 2025 German court approval

Cologne Higher Regional Court rejects injunction against Meta's AI training plans starting May 27, ruling use of public profiles lawful under GDPR.

by Luis Rijo
Search   -   May 18, 2025 Google overhauls search with LLMs at the core
Visualization of Google's search transformation: traditional PageRank system evolving into neural LLM architecture with RankEmbed technology

Google is rethinking its entire search structure from the ground up, incorporating large language models as fundamental components rather than add-ons to its existing architecture.

by Luis Rijo
AI   -   May 15, 2025 Meta faces legal battle as noyb sends cease and desist over AI training
Key legal challenges in noyb's cease and desist to Meta over AI training data use under GDPR regulations.

Privacy group demands opt-in consent as Meta plans to use EU user data from May 27.

by Luis Rijo
AI   -   May 14, 2025 AI helps marketers save $3,520 annually per employee, study finds
Infographic showing how marketers leverage AI time savings, with 61% improving work quality and 49% enhancing work-life balance.RetryClaude can make mistakes. Please double-check responses.

Adobe's GenStudio for Performance Marketing offers tools to streamline content creation and boost ROI.

by Luis Rijo
Retail   -   May 11, 2025 Google unveils new CTV strategies at IAB NewFronts
Google NewFront timeline showing 2025 CTV strategy with live inventory, retail media, and AI integration announcements.

Google announced major updates to Display & Video 360 platform with AI integration and expanded retail media capabilities.

by Luis Rijo
AI   -   May 11, 2025 Google uses AI to fight scammers
Timeline of Google's AI scam protection milestones from 2024-2025, showing the evolution of security features across platforms.

Artificial intelligence now powers advanced scam detection in Chrome's Enhanced Protection mode to detect previously unknown threats.

by Luis Rijo
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