AI

Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

AI

AI - Jul 16, 2025 Raptive study shows AI content cuts reader trust by half

AI content trust study infographic showing 50% trust drop and 14% lower purchase intent for suspected AI content.

Raptive research reveals suspected AI content reduces reader trust 50% and hurts brand ad performance by 14%.

AI - Jul 16, 2025 WP Engine introduces AI toolkit for enhanced WordPress search

WP Engine AI toolkit interface showing hybrid search and AI-powered recommendations configuration panel.

WP Engine announces Smart Search AI, AI-Powered Recommendations, and Managed Vector Database for seamless WordPress integration.

Google's AI calling feature sends customers automated email updates with local business pricing and availability information.

AI - Jul 16, 2025 Google search calls small businesses for customers automatically

New AI feature contacts local shops and restaurants to check prices and book appointments.

by Luis Rijo

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Latest Articles 973 Articles

AI - Jul 16, 2025 Google search calls small businesses for customers automatically

New AI feature contacts local shops and restaurants to check prices and book appointments.

by Luis Rijo

AI - Jul 16, 2025 Raptive study shows AI content cuts reader trust by half

Raptive research reveals suspected AI content reduces reader trust 50% and hurts brand ad performance by 14%.

by Luis Rijo

AI - Jul 16, 2025 WP Engine introduces AI toolkit for enhanced WordPress search

WP Engine announces Smart Search AI, AI-Powered Recommendations, and Managed Vector Database for seamless WordPress integration.

by Luis Rijo

AI - Jul 16, 2025 Nearly 90% of advertisers will use AI to build video ads by 2026

90% statistic with AI circuit pattern showing advertisers adopting artificial intelligence for ads

IAB report reveals 86% of buyers using AI for video ads, with CTV inventory becoming 47% biddable as performance metrics dominate.

by Luis Rijo

Display - Jul 16, 2025 Vodafone increases news ad inventory 10% with AI brand suitability strategy

Telecom leader achieves 41% block rate reduction using DoubleVerify technology.

by Luis Rijo

AI - Jul 15, 2025 Anthropic unveils comprehensive financial analysis platform with Claude

Claude's Financial Analysis Solution enables comprehensive competitive benchmarking across athletic footwear companies like Velocity Athletic.

AI company launches unified solution targeting banks, asset managers, and insurers with expanded data integrations.

by Luis Rijo

AI - Jul 15, 2025 Index Exchange invests in First Party Capital as programmatic enters AI-powered phase

Two advertising technology executives (Ciarán O'Kane, Andrew Casale) discuss AI-driven innovation and investment strategies at Cannes 2025.

Index Exchange CEO Andrew Casale and First Party Capital general partner Ciarán O'Kane discuss accelerated innovation cycles at Cannes 2025 conference.

by Luis Rijo

Search - Jul 15, 2025 Marketing agency proves AI responses can be manipulated through targeted content

AI brain receiving data from multiple sources, showing successful manipulation of ChatGPT and Perplexity responses.

Study confirms successful influence of ChatGPT and Perplexity using low-authority expired domains with minimal investment.

by Luis Rijo