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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

Latest Articles 791 Articles
AI   -   Jan 05, 2025 Generative AI skills position SEO professionals to lead technical implementation
Visualization of technical skills flow from information retrieval to generative systems implementation

Analysis reveals how search engine optimization expertise aligns with generative AI systems and information retrieval advances.

by Luis Rijo
AI   -   Jan 05, 2025 Research warns against overusing copyright law to regulate AI systems
The AI Copyright trap

New study argues expanding copyright control over AI training data could harm innovation and public interest.

by Luis Rijo
AI   -   Jan 05, 2025 AI Agents: Google unveils framework for next-gen systems
AI agents runtime showcases orchestration layer, model integration, and tools for advanced system responses

Technical analysis of Google's September 2024 whitepaper exploring foundational components and implementations of AI agent systems.

by Luis Rijo
AI   -   Jan 02, 2025 Marketing leaders seek adaptive AI solutions as industry shifts from potential to impact
Chart reveals top marketing trends 2024-25: Dynamic creative engines lead at 29%, CMOs focus heavily on AI tech

New survey reveals CMO priorities for 2024-2025, with dynamic creative engines and AI integration leading technology adoption.

by Luis Rijo
AI   -   Jan 01, 2025 A new model for AI advertising emerges as agents could replace human attention
Aravind Srinivas

Perplexity AI founder outlines vision where AI agents, not humans, become the target audience for digital advertising.

by Luis Rijo
AI   -   Dec 30, 2024 Illinois supreme court sets lenient AI disclosure requirements for legal system
Supreme Court of Illinois

Illinois supreme court announced a new policy allowing AI use in courts without mandatory disclosure, raising concerns over transparency.

by Luis Rijo
AI   -   Dec 30, 2024 Study finds ai language models degrade when trained on synthetic data
Visualization shows AI model degradation across generations, from rich distribution to collapsed state

Research published in Nature reveals how ai models lose accuracy and capability when recursively trained on artificially generated content.

by Luis Rijo
AI   -   Dec 30, 2024 Reddit's new AI search struggles with recent events
Reddit Answers

Reddit Answers, the platform's new AI search tool, excels at summarizing diverse viewpoints but faces challenges with timely information.

by Luis Rijo
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