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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Dec 27, 2024 Google updates prohibited use policy for generative AI with clearer guidelines

Visual representation of generative AI policy updates highlighting four key areas

New policy changes focus on security, privacy and content restrictions while allowing exceptions for educational and research use.

by Luis Rijo

AI - Dec 26, 2024 Google DeepMind unveils Project Astra as next-generation AI assistant

Project Astra integrates visual, auditory, and language capabilities into a unified AI system that can interact naturally with users.

by Luis Rijo

Search - Dec 22, 2024 Deep Research signals major disruption for affiliate marketing business model

Google's new AI research tool may reshape how consumers find product recommendations, impacting affiliate marketing revenue.

by Luis Rijo

AI - Dec 22, 2024 UK's news sector faces critical threats to independence and sustainability

Timeline visualization showing decline in UK news trust from 51% to 36% between 2015-2024 and key industry changes

House of Lords report warns of media environment fracturing along social and economic lines within 5-10 years.

by Luis Rijo

AI - Dec 19, 2024 European data watchdog clarifies privacy rules for artificial intelligence models

EDPB releases guidance on AI model anonymity, legitimate interests and unlawful data processing implications.

by Luis Rijo

AI - Dec 19, 2024 Microsoft releases Dall-E 3 PR16 model to speed up Bing image generation

Microsoft announces significant improvements to Bing Image Creator, including faster processing and enhanced image quality features.

by Luis Rijo

Data - Dec 19, 2024 Cybersecurity report warns of $12 trillion global cybercrime losses by 2025

New research forecasts AI-powered cybercrime and hyperscale bot attacks will drive unprecedented financial losses in coming year.

by Luis Rijo

Audio - Dec 15, 2024 NotebookLM expands with Plus tier and interactive audio features

Google introduces premium features and voice interaction for its AI research assistant, targeting enterprise users.

by Luis Rijo