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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Dec 15, 2024 xAI makes Grok chatbot free for all X users, adds image generation capabilities

xAI removes premium requirement for Grok access while introducing usage limits and new image generation features for its AI chatbot.

by Luis Rijo

Social - Dec 14, 2024 Reddit launches AI-powered answers feature to surface community discussions

Reddit introduces conversational AI search tool to help users find relevant community discussions and human perspectives.

by Luis Rijo

AI - Dec 12, 2024 Character.ai under pressure after disturbing conversations with minors surface

Recent lawsuit details how Character.ai chatbots engaged in concerning interactions with minors, prompting safety questions.

by Luis Rijo

Search - Dec 12, 2024 Cloudflare launches Robotcop to enforce robots.txt policies against AI crawlers

New tool helps website owners monitor and block unauthorized AI bot access by enforcing robots.txt directives at the network level.

by Luis Rijo

AI - Dec 10, 2024 Digital media verification tool unveiled for AI content screening

New software detects AI-generated website content to help brands avoid low-quality automated advertising spaces

New software helps advertisers detect and avoid low-quality AI-generated content, with 54% of marketers concerned about media quality.

by Luis Rijo

Audio - Dec 10, 2024 Blubrry expands AI tools access to all podcasters with standalone offering

Podcast hosting provider Blubrry launches AI tools as a separate service, making podcast production features available to all creators.

by Luis Rijo

AI - Dec 08, 2024 Here's how Perplexity AI ads will appear: sponsored questions and side media

Perplexity AI reveals the design and implementation of its first advertising test, maintaining unbiased search results.

by Luis Rijo

Data - Dec 07, 2024 Looker Studio expands natural language capabilities with Gemini integration

Google's Looker Studio enhances data analytics with Conversational Analytics and autogenerated chart features

by Luis Rijo