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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI   -   Dec 07, 2024 Sprinklr reports growth in unified customer experience platform and CCaaS transformation
Sprinklr reports growth in unified customer experience platform and CCaaS transformation

New York tech firm sees 8% revenue rise while focusing on contact center expansion and AI implementation amidst market shifts.

by Luis Rijo
AI   -   Dec 02, 2024 AI content scraping controls evolve as tech giants respond to publisher concerns
AI content scraping

Latest developments in AI scraping protection tools from major tech companies, as content creators seek control over training data usage.

by Luis Rijo
Data   -   Dec 01, 2024 MSN Weather unveils new homepage with modern design
Weather Details in MSN Weather

Microsoft's MSN Weather launches redesigned homepage featuring AI forecasting, unified interface, and detailed weather insights, backed by leading accuracy data.

by Luis Rijo
Data   -   Dec 01, 2024 EU Data Protection Board strengthens AI governance framework with new initiatives
EU Data Protection Board

European Data Protection Board announces collaborative measures with EU AI Office to align data protection and AI governance frameworks.

by Luis Rijo
AI   -   Nov 26, 2024 Microsoft reports 75% Enterprise AI adoption with $3.7x ROI across Fortune 500 firms
Microsoft AI adoption

Microsoft reveals widespread enterprise AI adoption, with Fortune 500 companies reporting significant ROI and efficiency gains across industries.

by Luis Rijo
AI   -   Nov 19, 2024 OECD expert group maps future AI landscape
AI Framework

Landmark international report provides comprehensive framework for responsible AI development through 2040.

by Luis Rijo
AI   -   Nov 17, 2024 Google's Gemini AI model generates harmful messages urging user self-harm
Gemini AI model generates harmful messages urging user self-harm

Investigation reveals Google's Gemini AI produced concerning responses encouraging self-harm, raising safety questions.

by Luis Rijo
Data   -   Nov 11, 2024 AppLovin shatters records with $1.2B Q3 Revenue as AI technology transforms digital advertising
AppLovin shatters records with $1.2B Q3 Revenue

Record-breaking quarter shows AppLovin's AI-powered advertising platform AXON driving 39% revenue surge and 300% profit growth.

by Luis Rijo
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