Audio - PPC Land (Page 2)

Sign in Subscribe

Audio

A collection of 30 posts

Triton Digital’s programmatic audio marketplace integrated in Adform

The integration enables Adform’s buyers to execute targeted, non-skippable, and brand safe audio ad buys through both open marketplace and private marketplace deals.

iHeartMedia to acquire HowStuffWorks (Stuff Media)

iHeartMedia this week announced it has entered into an agreement to acquire Stuff Media, the leading for-profit publisher of entertaining and informative podcast content, which includes the HowStuffWorks (HSW) podcasting business as well as a slate of premium podcast content. iHeartMedia is the biggest U.S. radio broadcaster and Stuff

PowerPress is now powering between 60,000 to 80,000 podcasts

Powerpress is now 10 years old. PowerPress exists since August 11, 2008, and with the birthday announcement came the news: PowerPress is now powering between 60,000 to 80,000 podcasts. PowerPress is a free Wordpress plugin. Latest developments included Built-in SEO tools, audio players & subscribe links, ability to

Triton onboard RCN Radio, the largest radio station group in Colombia

RCN Radio is the largest radio station group in Colombia with 169 stations. RCN will make their online audio inventory available in Triton’s global programmatic marketplace.

Triton Digital integrates Tru Optik to give publishers data targeting capabilities

Triton Digital this month announced the integration of Tru Optik within Triton Aserver. Tru Optik is a DMP for addressable Over-the-Top (OTT) and Connected TV (CTV) bringing audience targeting, measurement, and attribution to streaming radio and podcast advertising. According to Triton Digital, through this partnership, audio publishers that use Triton