The latest news about audio ads. Audio ads are digital audio advertisements that are played on a variety of platforms, including streaming radio services, podcasts, and social media. They are typically 15-30 seconds.
Triton Digital last week released its U.S. Podcast Ranker for the reporting period of April 1, 2024, to April 28, 2024. The Ranker leverages data from Triton's Podcast Metrics service, which adheres to the IAB Podcast Technical Measurement Guidelines.
Audacy yesterday announced its financial results for the first quarter of 2024. The report highlights the company's continued focus on its core audio content business while emphasizing growth in the digital audio space.
iHeartMedia yesterday released its financial results for the first quarter (Q1) of 2024. The report showed a mixed performance, with growth in the digital sector counterbalanced by a decline in broadcast revenue.
Wondery yesterday announced the launch of Wondery Ad Analytics, a new suite of tools designed to enhance transparency, performance measurement, and overall campaign effectiveness for advertisers in the podcast space.
New research from Edison Research sheds light on the audio consumption habits of Americans, revealing a clear distinction between "heavy listeners" and "light listeners."
This report dives into the listening habits of U.S. audiences specifically for ad-supported audio content.