Display Google introduces a new user role for clients of agencies in DV360 Google this week announced that is introducing a new user role for clients of agencies in DV360. The new user role will enable agencies and partners to give their clients access to Display & Video 360 without exposing linked partners or advertisers, billable cost, revenue models, or platform fees.
Audio New record: Almost 100,000 podcasts were created last month 96,537 new podcasts were created last month, a montly record on podcast creation. Those are stats from My Podcast Reviews, first reported by Podnews.
Audio Google launches Google Podcasts in iOS Google this week launched Google Podcasts on iOS. Google says that regardless of the platform users are using, the listening progress will sync across devices. Google this week also announced that users can now subscribe to podcasts on the web.
Audio AdsWizz launches automated host-read audio ads on AudioMatic AdsWizz this week launched audio host-read campaigns in AudioMatic, the AdsWizz Audio DSP. According to AdsWizz, the automated host-read ads enables marketers to maintain authenticity and connection while creating scale.
Display Google introduces limits on Ad Manager line items, starting in May 1st Google this month created a page with the limits of Google Ad Manager, and it stated that the limits will apply from May 1st. The introduced limits remove control from publishers, as they will not be able to customize the auction as they want.
DOOH Vibenomics launches an Audio Out-of-Home Marketplace on convenience stores Vibenomics this month launched a Convenience Store Audio Out-of-Home Advertising Marketplace. In the Audio Out-of-Home Advertising Marketplace, advertisers can buy audio ads on Out-of-Home that run in 4000 convenience retail locations in the USA, across 48 states.
Audio found.ee launches an Ad Builder with audio playable banner ads found.ee last week announced the launch of a new HTML5 Ad Builder, that enables advertisers to create display banners with an embeddable streaming widget (via Apple Music, Spotify, SoundCloud, YouTube, Show.co or any other platform that offers embed codes).
Audio Spotify buys The Ringer to expand content offering Spotify last week announced the acquisition of The Ringer, a creator of sports, entertainment and pop culture content. The Ringer was founded by Bill Simmons in 2016, and according to Similar Web, the website has over 10 million page views per month, mainly from the US.
Audio Spotify expects to reach 8 Billion euros in 2020, same revenue of YouTube 3 years ago Spotify last week gave the guidance for 2020. In the financial statement for the Q4 of 2019, Spotify says it expects to reach a total revenue between €8.08 and €8.48 billion, which is the same as YouTube did 3 years ago.
Audio IPG Mediabrands subscribes Nielsen’s Podcast Listener Buying Power service Nielsen last month announced that IPG Mediabrands (IPG) is now a subscriber to the Nielsen Podcast Listener Buying Power service, a service that provides access to podcast insights.
Audio Amazon Music has now 55 million listeners and is testing audio ads Spotify and Apple Music has a competitor with millions of users. Amazon last month announced that it has now over 55 million customers globally. According to Amazon, subscriptions to Amazon Music Unlimited grew by more than 50% last year alone.
Audio AudioGO integrates AudioEngage AudioGO, the new self-serve audio ad buying service from AdsWizz, last month announced the integration of AudioEngage. AudioEngage is an Audio Advertising Network of Spanish-language media company Entravision.
Audio Spotify rolls out Podcast Ads Spotify this month roll out Podcast Ads, using a Streaming Ad Insertion (SAI) together with Spotify planning, reporting, and measurement capabilities.
Audio Triton integrates its audio marketplace in Rubicon exchange Triton this month integrated its marketplace into Rubicon Project’s exchange. All publishers using Triton’s SSP have now their inventory sold via Rubicon Project exchange.
Audio Spotify becomes the most popular podcast service in Austria, The Czech Republic and Romania Voxnest this month revealed that Spotify has become the most popular service for podcast listnening in ria, The Czech Republic and Romania.
Audio Spotify introduces Interest and Real-Time Context Targeting in Ad Studio Spotify this month introduced Interest and Real-Time Context Targeting in Ad Studio. Ad Studio is Spotify’s self-serve ad platform.
Audio Triton Digital wins ExchangeWire’s The Wires APAC 2019 Best New Product or Service – Sell Side Triton Digital yesterday won the ExchangeWire’s The Wires APAC 2019 Best New Product or Service – Sell Side for their supply-side platform, Yield-Op.
Audio Nielsen launches Podcast Listener Buying Power Service Nielsen yesterday launched Nielsen Podcast Listener Buying Power Service from Nielsen Scarborough, with iHeartMedia, Cadence13, Midroll-Stitcher’s advertising arm, Westwood One and cabana as charter clients.
Audio 68% of UK advertisers will increase spend on audio in the next 12 months Recent research, sponsored by the audio exchange DAX, stated that seventy-eight percent of UK advertisers will increase spend across music and digital radio, while seventy-five percent said that they will increase investment in podcasts, in the next 12 months alone.
Audio Castbox podcast platform now integrated in Waze Castbox this month announced its integration with Waze, the community-based navigation app owned by Google.
Audio iHeartMedia and WPP launch Project Listen iHeartMedia and WPP this month launched Project Listen to develop insights, planning and creative capabilities in audio.
Audio Spotify gains dominance in Honduras, Slovakia, Hungary, Finland, and Indonesia Spotify is consistently gaining dominance on new markets, threatening the worldwide dominance of Apple on audio listening. Spotify is already the leader in Spanish, and in the Portuguese market.
Audio Podcast ad market to surpass $1 Billion in the US IAB and PwC US this month released a study forecasting $1 Billion in revenue for the podcast ad market in 2021, in the US.
Audio Thai MCOT selects Triton Digital MCOT Public Company Limited (MCOT), one of Thailand’s leading public radio and television broadcasters, this month selected Triton Digital for monetization of its digital audio and podcast content.
Audio Edison Research expands The Infinite Dial study to South Africa Edison Research this week announced it will expand The Infinite Dial study to South Africa. The Infinite Dial is the longest-running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time.
