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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 375 Articles
Audio   -   Apr 29, 2025 Spotify's ad revenue climbs 8% as automation tools transform platform
The image visualizes Spotify's Q1 2025 ad tech growth with 8% revenue increase and improved margins across 423M users.

Streaming giant introduces advanced advertising solutions while reaching 268 million subscribers, but market reacts cautiously to Q2 projections.

by Luis Rijo
Audio   -   Apr 29, 2025 The Trade Desk integrates Bunny Studio for audio ad creation
Kokai's Creative Library (CL) tile

Kokai platform now enables direct audio ad production through creative services partnership.

by Luis Rijo
Audio   -   Apr 21, 2025 Patreon expands with podcast networks and live streaming
The Patreon logo displayed against a light blue background, representing the platform's recent expansion into podcast networks and live streaming.

Creators platform adds major network partnerships and new features as it continues growth beyond individual creators.

by Luis Rijo
Audio   -   Apr 21, 2025 The Athletic signs exclusive global podcast deal with Acast
Acast and The Athletic logos on black background, signaling their new exclusive global podcast partnership.

Sports media powerhouse expands audio advertising reach through new partnership with independent podcast company, creating major opportunity for advertisers.

by Luis Rijo
Audio   -   Apr 21, 2025 Spotify expands audiobooks to German markets amid global push
Spotify hosts "The Next Chapter" audiobook panel with industry leaders at German market launch event.

Streaming giant adds 350,000 titles for users in four new countries.

by Luis Rijo
Display   -   Apr 19, 2025 Digital ad revenue hits $259B with unexpected mid-tier growth
Chart shows digital ad revenue 2024: search leads at $102.9B, social hits $88.8B, podcast grows 26.4% despite small share.

Major advertising categories show double-digit increases as mid-sized companies outpace tech giants.

by Luis Rijo
Audio   -   Apr 06, 2025 Spotify launches programmatic ad exchange and AI-powered creative tools
Spotify video ad showing Wealthgrow card—example of new programmatic advertising features on platform.

Spotify introduces new advertising technologies that modernize its platform and expand options for marketers worldwide.

by Luis Rijo
Audio   -   Apr 06, 2025 Irish Digital Audio Consumption Reaches 76% of Adult Population
Chart showing Irish digital audio consumption growth from 66% in 2019 to 76% in 2025, with peak at 78% in 2024.

New research reveals strong digital audio engagement among younger demographics, with podcasts garnering highest attention levels among digital audio formats.

by Luis Rijo
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