Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Audio - Apr 21, 2025 The Athletic signs exclusive global podcast deal with Acast

Acast and The Athletic logos on black background, signaling their new exclusive global podcast partnership.

Sports media powerhouse expands audio advertising reach through new partnership with independent podcast company, creating major opportunity for advertisers.

Audio - Apr 21, 2025 Spotify expands audiobooks to German markets amid global push

Spotify hosts "The Next Chapter" audiobook panel with industry leaders at German market launch event.

Streaming giant adds 350,000 titles for users in four new countries.

Audio - Apr 21, 2025 Patreon expands with podcast networks and live streaming

Creators platform adds major network partnerships and new features as it continues growth beyond individual creators.

by Luis Espada

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Audio - Apr 21, 2025 Patreon expands with podcast networks and live streaming

Creators platform adds major network partnerships and new features as it continues growth beyond individual creators.

by Luis Espada

Audio - Apr 21, 2025 The Athletic signs exclusive global podcast deal with Acast

Sports media powerhouse expands audio advertising reach through new partnership with independent podcast company, creating major opportunity for advertisers.

by Luis Espada

Audio - Apr 21, 2025 Spotify expands audiobooks to German markets amid global push

Streaming giant adds 350,000 titles for users in four new countries.

by Luis Espada

Display - Apr 19, 2025 Digital ad revenue hits $259B with unexpected mid-tier growth

Chart shows digital ad revenue 2024: search leads at $102.9B, social hits $88.8B, podcast grows 26.4% despite small share.

Major advertising categories show double-digit increases as mid-sized companies outpace tech giants.

by Luis Espada

Audio - Apr 06, 2025 Spotify launches programmatic ad exchange and AI-powered creative tools

Spotify video ad showing Wealthgrow card—example of new programmatic advertising features on platform.

Spotify introduces new advertising technologies that modernize its platform and expand options for marketers worldwide.

by Luis Espada

Audio - Apr 06, 2025 Irish Digital Audio Consumption Reaches 76% of Adult Population

Chart showing Irish digital audio consumption growth from 66% in 2019 to 76% in 2025, with peak at 78% in 2024.

New research reveals strong digital audio engagement among younger demographics, with podcasts garnering highest attention levels among digital audio formats.

by Luis Espada

Audio - Mar 31, 2025 AdsWizz and Nielsen extend data partnership for enhanced audio targeting

person wearing headphones bathed in dramatic red lighting, representing digital audio advertising technology

Advanced audience segmentation capabilities aim to strengthen digital audio advertising effectiveness.

by Luis Espada

Audio - Mar 31, 2025 Frequency launches new monetization channel for podcast advertising

New platform bridges gap between host-read quality and programmatic efficiency.

by Luis Espada