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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio   -   Mar 03, 2026 NO BATIDÃO holds No. 1 globally as "Golden" fights back in surprise week
Global YouTube music charts Feb 2026: fragmented streams across Brazil, India, Japan and beyond.

YouTube's Feb 20–26, 2026 music charts show NO BATIDÃO topping the global songs chart for an 18th week while Golden rebounds and Bruno Mars climbs fast in 15 territories.

Audio   -   Mar 01, 2026 Spotify's audiobook charts land in the U.S. and U.K. - and publishers are paying attention
Spotify's audiobook charts land in the U.S. and U.K. - and publishers are paying attention

Spotify launched weekly Audiobook Charts for the U.S. and U.K. on February 27, 2026, ranking titles by listening engagement for Free and Premium users.

Magellan AI
Audio   -   Mar 03, 2026 Magellan AI brings Nielsen's local market data to podcast attribution

Magellan AI integrates Nielsen DMA® data into podcast attribution, letting advertisers measure local market performance across 210 U.S. media markets for the first time.

by Luis Espada
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Audio   -   Mar 03, 2026 Magellan AI brings Nielsen's local market data to podcast attribution
Magellan AI

Magellan AI integrates Nielsen DMA® data into podcast attribution, letting advertisers measure local market performance across 210 U.S. media markets for the first time.

by Luis Espada
Audio   -   Mar 03, 2026 NO BATIDÃO holds No. 1 globally as "Golden" fights back in surprise week
Global YouTube music charts Feb 2026: fragmented streams across Brazil, India, Japan and beyond.

YouTube's Feb 20–26, 2026 music charts show NO BATIDÃO topping the global songs chart for an 18th week while Golden rebounds and Bruno Mars climbs fast in 15 territories.

by Luis Espada
Audio   -   Mar 01, 2026 Spotify's audiobook charts land in the U.S. and U.K. - and publishers are paying attention
Spotify's audiobook charts land in the U.S. and U.K. - and publishers are paying attention

Spotify launched weekly Audiobook Charts for the U.S. and U.K. on February 27, 2026, ranking titles by listening engagement for Free and Premium users.

by Luis Espada
Audio   -   Feb 22, 2026 NO BATIDÃO knocks Golden off the top of YouTube's global chart
Brazilian phonk track NO BATIDÃO tops YouTube global charts in February 2026.

YouTube's Feb 13–19, 2026 music charts show NO BATIDÃO claiming both the global songs and global Shorts number one, ending weeks of KPop Demon Hunters dominance.

by Luis Espada
Audio   -   Feb 21, 2026 The Best One Yet signs Acast deal and hires its first GM to chase video
Two men wearing headphones smile confidently, hosts of The Best One Yet podcast, New York.

The Best One Yet podcast signs a multi-year exclusive deal with Acast for global ad sales and distribution across audio and video, while appointing Mike Muney as GM.

by Luis Espada
Video   -   Feb 15, 2026 Bad Bunny storms back with 4 top-10 hits as catalog explodes globally
Bad Bunny portrait after Super Bowl halftime show driving 380M YouTube catalog views globally

Bad Bunny claims 380 million weekly views as DtMF and BAILE INOLVIDABLE crack top 10s across 8 territories, proving catalog depth beats viral moments.

by Luis Espada
Audio   -   Feb 15, 2026 AudioGo's reporting integration might actually make audio data usable
AudioGo and TapClicks integration unifies audio advertising reporting with marketing analytics data

AudioGo partners with TapClicks to unify audio campaign reporting, addressing the persistent data fragmentation that has limited audio advertising adoption.

by Luis Espada
Video   -   Feb 15, 2026 Social media investment drops despite strong ROI as $42 billion analysis reveals shifting channel priorities
Channel allocation shifts from 2023-2025 show display growing to 15%, social dropping to 17%, linear TV declining

New research analyzing 400+ brands shows marketers cutting social budgets by 1% while platform performance improves, driven by regulatory uncertainty and creative demands.

by Luis Espada
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