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Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 376 Articles
Audio   -   Nov 10, 2024 W3C introduces Audio Session API to transform web audio management
Audio Session API

First Public Working Draft of Audio Session API aims to revolutionize how web applications handle audio across multiple platforms.

by Luis Rijo
Video   -   Oct 27, 2024 Spotify launches ad exchange, partners with The Trade Desk for video
Spotify Video

Spotify pilots new advertising exchange platform focusing on video inventory, partnering with The Trade Desk to expand automated ad offerings.

by Luis Rijo
Audio   -   Oct 27, 2024 SiriusXM NBA Radio expands to full game coverage and 30 team channels for 2024-25
SiriusXM NBA Radio

SiriusXM launches complete NBA coverage with live games, dedicated team channels, and 24/7 expert analysis for the 2024-25 season.

by Luis Rijo
Audio   -   Oct 27, 2024 ESPN and SiriusXM launch historic sports content partnership for premium subscribers
ESPN+

ESPN+ and SiriusXM announce 6-month cross-platform access deal, offering 32,000+ live sports events and premium content to subscribers.

by Luis Rijo
Audio   -   Oct 24, 2024 YouTube becomes Top Podcast Platform as 24M Gen Z listeners shape audio future
Sources used to discover podcasts

New research reveals 47% of Gen Z are monthly podcast listeners, with YouTube emerging as their preferred platform for audio content.

by Luis Rijo
Audio   -   Oct 20, 2024 Hawk DSP and Deezer launch Audio-Video ad integration
HAWK Deezer integration

New partnership streamlines digital advertising, offering direct access to premium inventory and reducing costs for marketers.

by Luis Rijo
Audio   -   Oct 20, 2024 Political Podcasts surge 28% in U.S. Podcast Ranker ahead of 2024 election
U.S. Podcast Ranker September 2024

Triton Digital's September 2024 report shows political podcast growth, demographic shifts, and top rankers in U.S. podcast landscape.

by Luis Rijo
Audio   -   Oct 20, 2024 NotebookLM Update: AI-powered audio summaries and business pilot launch
NotebookLM logo

Google enhances NotebookLM with customizable Audio Overviews and introduces a business version, expanding AI-assisted research capabilities.

by Luis Rijo
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