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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 376 Articles
Audio   -   May 25, 2024 Acast partners with Nomono to offer discount on portable audio recording device
Nomono's Sound Capsule

Acast, a leading independent podcast company, this week announced a new partnership with Nomono, a developer of audio recording and collaboration tools. This collaboration aims to provide Acast podcasters with a discount on professional audio equipment.

by Luis Rijo
Audio   -   May 20, 2024 Navigating the podcast landscape: decoding Top Podcast Rankings
podcast landscape

As the podcasting industry continues to flourish, staying updated on the latest trends and popular shows can be a challenge.

by Luis Rijo
Audio   -   May 20, 2024 Top Podcasts in the US for Q1 2024: newcomers rise and familiar faces remain
Top Podcasts in the US for Q1 2024

Edison Research last week released its report on the Top 50 U.S. Podcasts for Q1 2024, based on data collected from interviews with over 5,300 weekly podcast listeners aged 13 and over.

by Luis Rijo
Audio   -   May 20, 2024 Spotify Audience Network to remove Price Floor Option for Megaphone publishers
Price Floor Option for Megaphone publishers

Spotify last week announced an update to its advertising platform, the Spotify Audience Network (SPAN), specifically impacting Megaphone publishers. The update concerns the ability to set price floors for ad placements within podcasts.

by Luis Rijo
Audio   -   May 20, 2024 Triton Digital reveals top Podcasts and Podcast Networks for April 2024
Triton Digital reveals top Podcasts and Podcast Networks for April 2024

Triton Digital last week released its U.S. Podcast Ranker for the reporting period of April 1, 2024, to April 28, 2024. The Ranker leverages data from Triton's Podcast Metrics service, which adheres to the IAB Podcast Technical Measurement Guidelines.

by Luis Rijo
Audio   -   May 10, 2024 Audacy reports First Quarter 2024 Results: continued focus on audio content
Audacy

Audacy yesterday announced its financial results for the first quarter of 2024. The report highlights the company's continued focus on its core audio content business while emphasizing growth in the digital audio space.

by Luis Rijo
Audio   -   May 10, 2024 iHeartMedia reports mixed first quarter: digital growth offset by broadcast decline
iHeartMedia reports mixed first quarter: digital growth offset by broadcast decline

iHeartMedia yesterday released its financial results for the first quarter (Q1) of 2024. The report showed a mixed performance, with growth in the digital sector counterbalanced by a decline in broadcast revenue.

by Luis Rijo
Audio   -   May 09, 2024 Wondery unveils Ad Analytics Suite, aiming to shake Up podcast measurement landscape
Wondery Ad Analytics

Wondery yesterday announced the launch of Wondery Ad Analytics, a new suite of tools designed to enhance transparency, performance measurement, and overall campaign effectiveness for advertisers in the podcast space.

by Luis Rijo
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