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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 376 Articles
Audio   -   May 26, 2022 22% of podcasts are available on YouTube, Podtrac finds
22% of podcasts are available on YouTube

Podtrac this week released a study covering the top 250 measured podcasts. The study found that 22% (54 podcasts) posted full video episodes on YouTube, and 11% (29 podcasts) posted audio only episodes on YouTube. 63% of top audio weekly podcasts post inconsistently or not at all to YouTube, even

by Luis Rijo
Audio   -   Apr 30, 2022 Spotify rolls out call-to-action (CTA) cards in podcast audio ads
Spotify Call-to-Action Cards for Podcast Ads

Call-to-action (CTA) cards on podcast ads in the Spotify apps enables advertisers to display clickable ads in podcasts.

by Luis Rijo
Audio   -   Apr 30, 2022 Spotify’s ad revenue grows 31% in the first quarter
Spotify's first quarter 2022 earnings

Spotify’s ad revenue grew 31% in the first quarter, reaching €282 million.

by Luis Rijo
Audio   -   Apr 24, 2022 Deezer to go public in France’s Next40 index
Deezer

Deezer is valued at €1.05 BN.

by Luis Rijo
Audio   -   Apr 19, 2022 Triton Digital names John Rosso as new President and CEO
John Rosso

Prior to joining Triton Digital, Rosso held several positions in the broadcasting industry.

by Luis Rijo
Audio   -   Apr 18, 2022 Spotify introduces live audio shows in the Spotify app
Spotify Live

Spotify's Greenroom was Spotify response to Clubhouse app, a social audio app where users can communicate in audio chat rooms.

by Luis Rijo
Retail   -   Mar 31, 2022 Amazon updates Alexa to notify users when there are deals
Alexa can now discover upcoming deals

Amazon notifies users with Alexa up to 24 hours before a deal becomes available.

by Luis Rijo
Audio   -   Mar 22, 2022 PRX to open third round of the Google Podcasts creator program
PRX to open third round of the Google Podcasts creator program

Public media organization PRX today announced a new round of the Google Podcasts creator program. This round is open to mid-career podcasters seeking to level up their productions.

by Luis Rijo
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