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Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Display   -   Jun 30, 2020 Rubicon Project changes name to Magnite
Magnite logo

Rubicon Project this week was rebranded to Magnite. Rubicon Project says Magnite is “the world’s largest independent sell-side platform for every channel and format.” Last year, Rubicon Project and Telaria announced a merge to capture growth in Connected TV. The name change was expected for both companies, now merged.

Audio   -   Jun 21, 2020 SiriusXM buys Simplecast
Simplecast

SiriusXM this week announced the acquisition of Simplecast, a podcast management platform, created in 2013, that enables podcasters to publish, manage, and measure their content.

Google launches a beta for audio ads in Ad Manager
Audio   -   Aug 14, 2020 Google launches a beta for audio ads in Ad Manager

Publishers can now traffic in-stream audio ads in Ad Manager.

by Luis Rijo
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Audio   -   Aug 14, 2020 Google launches a beta for audio ads in Ad Manager
Google launches a beta for audio ads in Ad Manager

Publishers can now traffic in-stream audio ads in Ad Manager.

by Luis Rijo
Display   -   Jun 30, 2020 Rubicon Project changes name to Magnite
Magnite logo

Rubicon Project this week was rebranded to Magnite. Rubicon Project says Magnite is “the world’s largest independent sell-side platform for every channel and format.” Last year, Rubicon Project and Telaria announced a merge to capture growth in Connected TV. The name change was expected for both companies, now merged.

by Luis Rijo
Audio   -   Jun 21, 2020 SiriusXM buys Simplecast
Simplecast

SiriusXM this week announced the acquisition of Simplecast, a podcast management platform, created in 2013, that enables podcasters to publish, manage, and measure their content.

by Luis Rijo
Audio   -   Jun 15, 2020 Deezer introduces Podcasts in Turkey
Deezer in Turkey

Deezer today announced it has launched podcasts in Turkey. Deezer says users in Turkey can now access their favorite podcasts in the dedicated “Shows” tab in the app.

by Luis Rijo
Audio   -   Jun 12, 2020 Deezer Introduces Podcasts in Israel
Deezer in Israel

Deezer this week introduced podcasts to Israel. Podcasts are available in Israel in the podcast tab “Shows.”

by Luis Rijo
Audio   -   Jun 09, 2020 Deutsche Telekom to launch a smart speaker for 49.99 euros
Deutsche Telekom smart speaker

Deutsche Telekom today announced the launch of a new Smart Speaker, that comes with Deutsche Telekom’s new voice assistant, and also with Amazon’s Alexa, as second voice assistant.

by Luis Rijo
Audio   -   Jun 09, 2020 Swoot is now Podhero, an app trying to help podcasters get paid
Podhero

Podhero was launched last week, on 4th of June, and the app has the mission to help podcast creators get paid. Subscribers pay $5.99 per month, and the subscription is divided and shared among the shows they choose to support.

by Luis Rijo
Audio   -   Jun 08, 2020 70% of Canadians are listening online audio
Canadians listening online audio

70% of Canadians are listening online audio; 37% of Canadians age 18 and older are monthly podcast listeners; 18% have listened to online audio in-car; 26% of those in Canada age 18+ own at least one smart speaker.

by Luis Rijo
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