Connected TV

FPT Television today announced it has selected Telaria as its preferred Video Management Platform (VMP) for monetizing and managing connected TV (CTV) supply. FPT Television provides IPTV services that reach over 4 million viewers across more than one million households in Vietnam. FPT Television has over 200 linear TV channels

GroupM last week announced the Australian launch of its new Addressable TV business, Finecast. On Finecast, advertisers can target viewers across multiple on-demand, set-top box and live streaming TV environments. According to GroupM, Australia is the second market launch for Finecast, following UK, launched a year ago. GroupM says Finecast

Adobe Advertising Cloud is widening its integration with White Ops to detect advertising fraud on connected TV inventory, Adobe announced last month. Adobe says the partnership will help ensure that all video inventory available on Adobe Advertising Cloud is scanned by White Ops, which will provide independent third-party bot detection.