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Google this month updated the Customer Match feature that allows advertisers to upload CRM information in order to build an audience based on that information. Advertisers can now use phone numbers and home/mailing addresses for Customer Match. Before only email addresses were available. Google says this enables advertisers to
by Luis RijoGoogle this month updated the Customer Match feature that allows advertisers to upload CRM information in order to build an audience based on that information. Advertisers can now use phone numbers and home/mailing addresses for Customer Match. Before only email addresses were available. Google says this enables advertisers to
by Luis Rijo