Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

Google promotes AI for SEO, raising questions in digital marketing community

Google's recommendation to use AI for SEO tasks sparks debate among marketers about best practices and potential consequences.

Video Featured

Viant COO warns: The Trade Desk's TV OS may create CTV advertising monopoly

Chris Vanderhook of Viant cautions against The Trade Desk's reported TV OS development, citing potential market dominance concerns.

Data

Adobe stock tumbles despite record Q3 revenue as outlook disappoints investors

Adobe reports record Q3 revenue, driven by AI innovations across Creative, Document, and Experience Clouds.

Data

Comprehensive Ad Tech Glossary

This comprehensive ad tech glossary provides an in-depth look at the terminology and concepts driving the digital advertising industry.

Data

Oracle Privacy Settlement: Steps to submit your claim

Learn how to file a claim in the $115 million Oracle privacy settlement before the October 17, 2024 deadline.

Data Featured

Google introduces Confidential Matching to enhance advertiser data

New technology aims to simplify data protection for businesses using first-party information.

Data

Proximic Report reveals data privacy laws' impact on digital advertising

New study shows 88% of advertisers expect significant changes due to privacy regulations, with AI seen as key solution.

Data

Google unveils enhanced Trending Now feature for real-time search insights

Google's updated Trending Now tool offers marketers and content creators powerful data on rising search trends and user behavior.

Data

InMobi secures $100 Million funding for AI-driven expansion

Global tech firm InMobi obtains $100M funding to advance AI capabilities in mobile engagement and advertising platforms.

Data Featured

Google launches Demand Gen pulse tool

New open-source solution aims to simplify reporting and improve performance for Demand Gen campaigns.

Data Featured

Canadian Federal Court of Appeal rules Facebook breached Privacy Laws

Canada's Federal Court of Appeal finds Facebook failed to obtain meaningful consent and adequately safeguard Canadian user data between 2013-2015, overturning lower court decision.

Data

EU Court overturns previous ruling, confirms €13 Billion tax recovery from Apple

EU's highest court sides with European Commission in long-running tax dispute involving tech giant and Ireland.

Data

Chrome ends support for First Input Delay metric

Google Chrome ends support for First Input Delay (FID) metric, prioritizing Interaction to Next Paint for web performance measurement.

Data

EU: Google's Android Auto access denial may breach competition rules

AG Medina's opinion suggests Google's refusal to allow third-party access to Android Auto could violate EU competition laws.

Data Featured

Swedish DPA fines Apoteket and Apohem for transferring Sensitive Data to Meta

IMY imposes fines totaling 45 million SEK on two pharmacy chains for improperly sharing customer data through Meta Pixel tool.

Data Featured

Belgian DPA imposes strict measures on Mediahuis for cookie consent violations

Privacy authority orders media company to revamp cookie banners, citing lack of clear opt-out and misleading designs

Data

Google addresses temporary Audience Insights outage

Google's AdsLiaison confirms Audience Insights bug affecting some accounts.

Data

New Consent Parser Tool simplifies Data Consent Management

Stape introduces a consent parser variable for server-side Google Tag Manager, streamlining consent state decoding.

Data

Amazon Ads launches Export API

New Export API from Amazon Ads simplify data retrieval across ad formats, replacing snapshots API by October 15, 2024.

Data

Looker Studio enhances reporting with Gemini AI-Powered features

New Gemini AI capabilities in Looker Studio streamline data analysis and presentation for Pro users.

Data

IAS and Pinterest launch Total Media Quality measurement for advertisers

New partnership brings brand safety, suitability, viewability, and invalid traffic measurement to Pinterest advertising.

Data

Google announces major reporting updates for DV360 and CM360

Google unveils significant changes to Display & Video 360 and Campaign Manager 360 reporting, set to roll out from September 2024.

Data

Google Flights data reveals 2024 holiday travel trends

New data unveils top holiday destinations and optimal flight booking times for U.S. travelers in 2024.

Data

Magnite enhances Control Center with Audience Targeting and Premium Ad Tools

Magnite introduces new features in Control Center to help publishers improve audience strategies and monetization.

Data

IAB Tech Lab launches Privacy Taxonomy to standardize data management

New framework aims to simplify data privacy compliance for businesses in the digital advertising industry.