Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

IAB unveils incrementality framework for commerce media budgets

Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.

AI

Brave browser reaches 100 million monthly users

Brave browser hit 101 million monthly active users on September 30, 2025, with search platform processing nearly 20 billion annual queries.

Data

Acxiom partners with Client Command for automotive shopper tracking

Partnership announced October 2 grants Acxiom access to Active Shopper Network, analyzing 60 billion webpages monthly across 250 million consumer profiles.

Data

Google Analytics expands benchmarking to include absolute metrics

Google Analytics now offers benchmarking for 20 unnormalized metrics like total revenue and new users, estimating performance ranges based on active user counts.

Data

NIQ launches global data clean room on Snowflake for ad measurement

NIQ introduces data clean room on Snowflake platform enabling marketers to enrich first-party data and measure campaign outcomes across global markets.

Data

Apple announces Bulgaria euro transition for App Store on January 1

Apple notifies developers of comprehensive pricing and payment changes as Bulgaria adopts euro with fixed conversion rate of 1.95583 BGN = 1 EUR.

Data

Media.net launches sell-side attribution tool with Claritas

Media.net and Claritas introduce ELEVATE, the first sell-side measurement and optimization solution for programmatic advertising on the open web.

Video

Gracenote report highlights contextual targeting gap in CTV advertising

Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.

Data

LiveRamp introduces agentic AI tools for marketing automation

LiveRamp debuts autonomous agents with data collaboration access, natural language segmentation, and AI-powered marketplace search on October 1, 2025.

Data

WebKit introduces Digital Credentials API for Safari 26

WebKit announces Digital Credentials API support in Safari 26 for iOS, iPadOS, and macOS, enabling websites to request mobile IDs from Apple Wallet and third-party wallets.

Data

Tiny Tiny RSS shuts down on November 1 amid declining infrastructure support

Andrew Dolgov announces November 1, 2025 shutdown of Tiny Tiny RSS infrastructure including repositories, forums, and websites after years of maintenance.

Search

GSC Guardian extension adds bulk CSV import for algorithm tracking

Browser extension GSC Guardian 2.9 introduces bulk CSV import functionality allowing SEO professionals to upload historical annotations and migrate data efficiently within Search Console.

Data

Signal threatens to exit Germany over Chat Control vote

Encrypted messaging provider warns EU's client-side scanning proposal would end private communication if October 14 vote succeeds.

Social

Advertisers discover Meta counts likes and shares as clicks for conversions

Marketing consultant highlights documentation showing any ad interaction, not just link clicks, can trigger attribution within conversion windows.

AI

Perplexity releases Comet browser globally at no cost after three-month limited rollout

Perplexity made Comet browser freely available on October 2, 2025, after millions joined waitlists. The browser includes AI assistants and mobile apps.

Data

Utiq and Visoon launch consent-based identifiers for TV advertising

Utiq partners with Visoon to introduce telco-powered identifiers for HbbTV and CTV, enabling cross-platform measurement while maintaining user consent protocols.

Data

AudienceProject outlines Q4 roadmap with Trade Desk integration and Poland expansion

Cross-media measurement platform announces benchmarking tools, expanded Amazon Ads coverage, and enhanced report builder alongside international market growth.

Data

Brand marketing shown to drive up to 6x greater long-term sales impact

New research from TransUnion and MMA Global reveals brand campaigns lift favorability by 24% and drive conversion rates up to 4.7x higher among favorable consumers.

Data

Ziff Davis acquires two companies in third quarter 2025

Ziff Davis completed acquisitions of Semantic Labs and Etrality in Q3 2025, expanding its cybersecurity, martech, and connectivity offerings for customers.

Data

Zeta Global to acquire Marigold's enterprise business for $325 million

Zeta Global announced the acquisition of Marigold's enterprise software business for up to $325 million, expanding its enterprise client base with over 100 brands.

Data

Google Ads introduces one-click Analytics linking recommendation

Google Ads now identifies unlinked Analytics properties and enables one-click linking from the Campaigns page, with data showing 23% higher conversions for linked accounts.

Data

Google Analytics adds Pinterest cost data import integration

Google Analytics now allows advertisers to automatically import cost data from Pinterest Ads through a native integration announced September 26, 2025.

Data

EU Chat Control vote triggers 1,770% surge in proxy usage

Businesses increase proxy usage by 1,770% ahead of EU Chat Control vote on October 14, 2025, with Denmark leading at 1,026% growth amid encryption concerns.

Data

Google updates Meridian MMM with pricing variables and new priors

Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay.

Data

The Trade Desk launches data marketplace overhaul with AI scoring

The Trade Desk unveils Audience Unlimited with AI-powered data scoring and new pricing at 3.3% and 4.4% rates, launching late 2025 for select agencies.