Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google AI Mode now counts toward Search Console totals

Traffic from Google's interactive AI search mode officially tracked in performance reports starting June 17, 2025.

Data

German DPAs face court action over 'Pay or OK' inactivity

Privacy advocate noyb sues German data protection authorities after nearly four years of inaction on unlawful consent systems.

Data

European anti-fraud programmes prevented €3.45B losses in 2023

Industry standards reduced invalid traffic costs by 69% while unprotected channels still waste €1.075B annually.

Data

France proposes stricter email tracking consent rules

French data authority drafts guidelines requiring consent for email tracking pixels affecting marketing campaigns.

Data

Snowflake and Acxiom announce plans to transform AI marketing infrastructure

Collaboration aims to eliminate data silos while bringing transparency to brand marketing through secure cloud integration.

Data

Hessian data authority declares abandoned shopping cart emails illegal

Data protection regulator finds that promotional emails to non-customers violate GDPR consent requirements, affecting practices across e-commerce industry.

Data

Hesse data protection authority fines IT company €10,000 for email marketing

Hessian regulator issues penalty for unauthorized use of publicly available data in targeted campaigns without consent.

Data

New COPPA rules take effect June 23, 2025 with major advertising changes

New transparency and data sharing limits take effect June 23, 2025.

Data

Innovid launches pixel-free purchase attribution platform

Platform connects TV ad exposures to sales lift using 18 billion annual transactions

Data

esome and AudienceProject expand CTV measurement partnership

German marketing specialist expands measurement capabilities across connected TV and social media campaigns with real-time optimization.

Data

Apple unveils enhanced App Analytics features with new monetization tools

Apple announces major App Analytics expansion with 100+ new metrics, subscription insights, and offer tracking for iOS developers.

Data Featured

Apple expands AdAttributionKit with new tracking features for mobile ads

Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework.

Data

Apple unveils universal design overhaul at WWDC 2025

Apple unveils Liquid Glass design and new OS versions at WWDC 2025 with Foundation Models for devs.

Data

DoubleVerify launches carbon tracking tool for digital advertising campaigns

Leading verification platform partners with Impact Plus to measure greenhouse gas emissions across media supply chains.

Data

Sprinklr reports mixed Q1 results amid customer retention challenges

Unified customer experience platform shows revenue growth but faces margin pressure from rising infrastructure costs.

Data

Taboola unveils AI-powered predictive audience targeting

Advertising platform reports 270% conversion increases with new machine learning feature.

Data

Microsoft launches AI analytics bridge for developer tools

Microsoft unveils Model Context Protocol server for Clarity analytics on June 4, enabling natural language queries through AI.

Data

Paraguay passes comprehensive data protection law as regulatory landscape evolves

Paraguay's Chamber of Deputies approves data protection legislation on May 27, marking significant privacy milestone for the South American nation.

Data

Comscore launches person-level data integration with ShowSeeker's Pilot

Local TV advertising gains precision targeting through DVR data integration announced June 4.

Data

Google Analytics 360 adds custom dimension syncing for subproperties

Google Analytics 360 introduces property syncing feature allowing custom dimensions and metrics to sync between properties.

Data

Google strengthens consent monitoring tools with diagnostic integration

Enhanced Google Analytics hub simplifies compliance tracking for website operators across European markets.

Data

Stockholm court upholds Spotify's €5.4 million fine for data transparency failures

Swedish appeals court confirms music streamer violated GDPR transparency requirements in 58 million kronor penalty.

Data

ID5 partners with Future Today for CTV advertising addressability

Digital advertising identity provider teams with streaming publisher to enhance targeting capabilities across billion ad impressions.

Data

Google introduces tag gateway to improve ad tracking accuracy

Google launches tag gateway for advertisers with Cloudflare integration, improving data accuracy by 11% through first-party tracking infrastructure.

Data

FTC targets media rating companies in sweeping industry probe

The commission demands disclosure of operations, finances, and industry relationships from rating organizations amid mounting political pressure.