The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
WSJ reports potential combination would create world's largest ad company, surpassing WPP with over $20 billion in revenue.
Users can now transfer premium domain names to Cloudflare's registrar service, expanding beyond standard domain offerings.
An examination of how demand curve analysis helps businesses optimize pricing and marketing decisions in competitive markets.
Detailed analysis of marketing approaches shows significant variations in ROI measurement and budget requirements across strategies.
Taiwan's Ministry of Digital Affairs names major tech platforms for mandatory compliance with new anti-fraud advertising measures.
Google's Looker Studio enhances data analytics with Conversational Analytics and autogenerated chart features
Data giant Experian expands marketing solutions through strategic acquisition of Audigent, enhancing audience targeting capabilities.
Google's bid manager API now allows access to previously excluded reach metrics data through a new statistical confidence filter.
