Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1977 Articles

Data - Dec 07, 2024 Nielsen integrates TikTok data into cross-media measurement system for advertisers

Nielsen's latest measurement tool incorporates TikTok campaign data, enabling direct performance comparison across digital platforms.

by Luis Rijo

Data - Dec 07, 2024 Court orders OpenAI to disclose employees' social media messages in copyright case

Federal court rules California labor code does not prevent OpenAI from producing work-related social media messages in discovery.

by Luis Rijo

Data - Dec 07, 2024 Google details comprehensive web crawling process in new technical document

New documentation explains how Googlebot discovers and processes web pages, including resource management and rendering.

by Luis Rijo

Data - Dec 07, 2024 Opera advertising arm receives top industry certification for security standards

Opera Ads joins select group of 34 organizations worldwide achieving TAG Platinum status for digital advertising safety measures.

by Luis Rijo

Data - Dec 07, 2024 Amazon debuts data streaming service for advertising metrics optimization

New service enables advertisers to access hourly performance data and campaign changes in near real-time through AWS integration.

by Luis Rijo

Data - Dec 07, 2024 Life event consumer study shows shifting brand engagement patterns

New research reveals how major life changes impact consumer behavior and brand interactions across retail categories.

by Luis Rijo

Data - Dec 07, 2024 Google Analytics streamlines key event tracking with one-click recommendations

New update enables marketers to mark and create key events with a single click, improving campaign measurement efficiency.

by Luis Rijo

Data - Dec 07, 2024 European data protection board unveils new strategy for cross-regulatory cooperation

EDPB announces initiatives to align GDPR with EU digital laws and increase support for SMEs in latest strategic framework.

by Luis Rijo