The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Microsoft's MSN Weather launches redesigned homepage featuring AI forecasting, unified interface, and detailed weather insights, backed by leading accuracy data.
New industry guidance helps advertisers and publishers navigate the transition to ID-less solutions while maintaining advertising effectiveness and privacy standards.
