Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1977 Articles

Data - Nov 01, 2024 State Bar complaint filed against Google executive over alleged evidence destruction

Advocacy groups urge California State Bar to investigate Google's Kent Walker for alleged systematic destruction of legal records.

by Luis Rijo

Data - Nov 01, 2024 YouTube streamlines Third-Party Measurement controls for Display & Video 360 platform

Google announces self-service enablement for YouTube's third-party measurement partners, enhancing advertising analytics automation.

by Luis Rijo

Data - Nov 01, 2024 Display & Video 360 launches SDF v8: Major update brings Demand Gen integration

Google's DV360 platform introduces SDF v8 with enhanced Demand Gen support, new ad types, and improved campaign management features.

by Luis Rijo

Data - Nov 01, 2024 HubSpot acquires Cacheflow to transform B2B billing and CPQ solutions

HubSpot's strategic acquisition of Cacheflow enhances B2B billing capabilities, promising automated revenue management solutions.

by Luis Rijo

Data - Oct 31, 2024 Google Analytics unveils benchmarking tool for industry performance comparison

Google's new Analytics benchmarking feature enables encrypted data comparison across 1000+ industry peer groups for business metrics.

by Luis Rijo

Search - Oct 28, 2024 CRTC approves $100M annual Google payment to support Canadian news organizations

Canadian Radio-television and Telecommunications Commission

CRTC grants Google a 5-year exemption from Online News Act in exchange for $100M annual contribution to Canadian journalism.

by Luis Rijo

Data - Oct 28, 2024 Microsoft exposes Google's shadow campaigns and lobbying efforts in Cloud Computing battle

Microsoft reveals Google's covert operations to influence cloud computing market through undisclosed funding and lobbying groups.

by Luis Rijo

Data - Oct 28, 2024 Study reveals all languages share similar information speed despite differences

Research finds human languages transmit information at ~39 bits per second through natural balance of speech rate and density.

by Luis Rijo