Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Oct 20, 2024 Google AdSense, AdMob, Ad Manager: Adapting to 2025 US Privacy Laws

Learn how Google's advertising products are helping publishers comply with new privacy laws in 5 US states, including updates to Restricted Data Processing.

by Luis Rijo

Data - Oct 20, 2024 Yahoo expands identity solutions to CTV and publishers, boosting ad targeting

Yahoo enhances digital advertising capabilities with Identity Solutions for CTV and expanded publisher availability via major SSPs.

by Luis Rijo

Data - Oct 20, 2024 Google Analytics launches Shared Segments for enhanced data analysis

New saved segments feature in Google Analytics enables property-wide data sharing and collaborative analysis.

by Luis Rijo

Data - Oct 20, 2024 FTC finalizes "Click to Cancel" rule to protect consumers from deceptive subscription practices

New Federal Trade Commission rule aims to make subscriptions easier to cancel and crack down on unfair negative option marketing.

by Luis Rijo

Data - Oct 20, 2024 Google Ads simplifies Video Experiments to boost creative performance

New feature streamlines setup for Video consideration and reach experiments, enabling data-driven optimization of YouTube ad creative.

by Luis Rijo

Data - Oct 20, 2024 Google Ads API v18 introduces new features for Performance Max and reporting

Latest update brings enhanced reporting capabilities, budget recommendations, and audience targeting improvements for advertisers.

by Luis Rijo

Data - Oct 20, 2024 Apple advances B2B strategy

Apple's Business Connect update offers all companies tools to boost digital presence across Apple apps, reaching 1B+ users.

by Luis Rijo

Data - Oct 19, 2024 WP Fusion developer wins trademark dispute with Automattic over plugin use

Automattic agrees to remove WP Fusion Lite from WordPress.com after cease and desist, highlighting open-source trademark issues.

by Luis Rijo

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