Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Oct 13, 2024 Industry anti-fraud efforts save advertisers $10.8 Billion in 2023

TAG study reveals 92% reduction in invalid traffic losses due to collaborative anti-fraud initiatives in digital advertising.

by Luis Rijo

Data - Oct 13, 2024 European Data Protection Board unveils work programme for 2024-2025

EDPB releases new work plan focused on enhancing data protection guidance, enforcement and global cooperation.

by Luis Rijo

Data - Oct 13, 2024 HUMAN Security secures $50+ million

HUMAN Security raises over $50 million to enhance its cybersecurity platform, protecting digital interactions from sophisticated threats.

by Luis Rijo

Data - Oct 13, 2024 Adloox enhances pre-bid solutions for Google DV360

Adloox introduces URL-level brand safety, fraud prevention, and viewability segments for Display & Video 360 campaigns.

by Luis Rijo

Data - Oct 13, 2024 WordPress Core loses key contributor as Scott Kingsley Clark exits project

Long-time WordPress developer Scott Kingsley Clark ends core contributions, citing disagreements with leadership actions.

by Luis Rijo

Data - Oct 13, 2024 WordPress plugin trademark dispute: WP Fusion developer targets Automattic

Jack Arturo files cease and desist against WordPress.com over WP Fusion Lite plugin, citing trademark infringement concerns.

by Luis Rijo

Data - Oct 13, 2024 Advanced Custom Fields plugin at center of WordPress trademark dispute

WordPress.org's unexpected fork of the popular Advanced Custom Fields plugin sparks controversy and user concerns.

by Luis Rijo

Data - Oct 12, 2024 Google Analytics launches Realtime Pages report

Discover how Google Analytics' new Realtime pages report provides instant visibility into user activity, enhancing decision-making for businesses.

by Luis Rijo

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