Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

WordPress co-founder's criticism of WP Engine sparks controversy in open source community

Matt Mullenweg's keynote at WordCamp US 2024 ignites debate over contributions to open source projects and hosting practices.

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California Governor vetoes privacy bill AB 3048

Governor Newsom rejects legislation mandating opt-out settings in browsers and mobile OS, emphasizing existing options and developer autonomy

Data

Microsoft's groundbreaking deal to revive Three Mile Island for AI power

Tech giant partners with Constellation to restart iconic nuclear plant, signaling shift in energy landscape for AI development.

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Salesforce CEO criticizes Microsoft's AI tools, touts new Agentforce latform

Marc Benioff claims customers aren't getting value from Microsoft's Copilot, promotes Salesforce's AI agents as superior alternative.

Data

Chrome and Mozilla to distrust Entrust TLS Certificates in late 2024

Major web browsers announce plans to stop trusting Entrust's public TLS certificates due to compliance concerns, impacting website security.

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Google Tag Manager Variables

Explore built-in and user-defined variables in Google Tag Manager for enhanced web tracking and analysis.

Data

Google Ad Manager: Limited Private Auction reporting issue affects some users

Google reports minor attribution problem for some Ad Manager users, affecting limited Private Auction impressions in reporting data. Updates expected.

Data

Microsoft Clarity now essential app for marketers in HubSpot Marketplace

Microsoft Clarity integration with HubSpot recognized as crucial tool for marketers, offering enhanced user insights and streamlined workflows.

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Zeta Global and Yahoo announce partnership for AI-powered marketing

Collaboration aims to enhance Yahoo's email marketing and audience targeting using Zeta's AI platform for improved engagement.

Data

Facebook Ads introduces new location targeting feature, expanding audience reach

Meta unveils a new option in Facebook Ads, allowing advertisers to reach users interested in specific locations, potentially doubling audience size.

Data

Chrome bolsters security with upgraded safety check and permissions control

Google's Chrome browser introduces improved Safety Check, easier notification management, and one-time permissions for enhanced user security.

Data

Amazon CEO announces return to full-time office work and organizational changes

Amazon's Andy Jassy outlines plans for full-time office return and managerial restructuring to enhance company culture.

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Report finds significant bias in BBC's coverage of Israel-Hamas war

Study analyzes over 8 million words of BBC content, revealing pro-Palestinian slant.

Data

Audience360 and ID5 join forces to address digital signal loss

Audience360's collaboration with ID5 and Adform yields impressive results in cookieless targeting, paving the way for future-proof digital advertising.

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Oxford researcher analyzes limitations of new EU AI

Professor Sandra Wachter's recent research reveals regulatory loopholes in the EU AI Act, Product Liability Directive, and AI Liability Directive that may fail to address key ethical issues in AI development.

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California's AB 3048: New law mandates privacy opt-out in Browsers and Phones

Assembly Bill 3048 requires web browsers and mobile OS to include easy opt-out settings for data sharing by 2026.

Data

Google enhances Looker Studio with AI, new connectors, and pivot table features

Looker Studio adds Gemini-powered analytics, 5 partner connectors, and pivot table text wrapping in latest update.

Data

StackAdapt and Adsquare launch integrated Footfall Attribution solution

New partnership enables advertisers to track in-store visits after digital ad exposure, enhancing campaign optimization across global markets.

Data

Google implements new frameworks for transatlantic data transfers

Google adopts Swiss-U.S. and UK Extension to EU-U.S. Data Privacy Frameworks for certain data transfers.

Data

Apple unveils iPhone 16 lineup with Powerful A18 Chip and AI Features

New iPhones boast upgraded cameras, longer battery life, and Apple Intelligence capabilities coming this fall.

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Google promotes AI for SEO, raising questions in digital marketing community

Google's recommendation to use AI for SEO tasks sparks debate among marketers about best practices and potential consequences.

Video Featured

Viant COO warns: The Trade Desk's TV OS may create CTV advertising monopoly

Chris Vanderhook of Viant cautions against The Trade Desk's reported TV OS development, citing potential market dominance concerns.

Data

Adobe stock tumbles despite record Q3 revenue as outlook disappoints investors

Adobe reports record Q3 revenue, driven by AI innovations across Creative, Document, and Experience Clouds.

Data

Comprehensive Ad Tech Glossary

This comprehensive ad tech glossary provides an in-depth look at the terminology and concepts driving the digital advertising industry.

Data

Oracle Privacy Settlement: Steps to submit your claim

Learn how to file a claim in the $115 million Oracle privacy settlement before the October 17, 2024 deadline.