Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Dec 20, 2025 AI crawlers now consume 4.2% of web traffic as internet grows 19% in 2025

Cloudflare's 2025 analysis reveals AI bots originated 4.2% of HTML requests while global internet traffic expanded 19%, with post-quantum encryption reaching 52% adoption.

by Luis Rijo

Data - Dec 20, 2025 Why relying on AI chatbots for information threatens democratic discourse

AI platforms extract publisher revenue while trapping information access, threatening democratic discourse.

Digital analyst Esther Paniagua warns chatbots create information prisons as platforms capture revenue from publishers, threatening journalism and democracy.

by Luis Rijo

Video - Dec 20, 2025 NBCUniversal unveils live sports ad tools that measure real-time ROI

NBCUniversal launches LIVE Total Impact, AI contextual targeting, and Performance Insights Hub on December 17, 2025, introducing cross-platform measurement and attribution.

by Luis Rijo

Data - Dec 20, 2025 Adobe forecasts four creative trends shaping 2026 advertising campaigns

Adobe's 2026 Creative Trends report identifies four visual strategies—multisensory experiences, emotional connection, surreal design, and local authenticity.

by Luis Rijo

Data - Dec 20, 2025 3 ways marketers are setting themselves up to fail in 2026

Marketing leaders from Jacquard and Funnel warn 70-80% still use last-click attribution while ChatGPT's ubiquity makes brand differentiation harder than ever.

by Luis Rijo

Data - Dec 20, 2025 French regulator fines Israeli marketing platform €1M for processor violations

Data breach affects millions as processor fails GDPR compliance obligations

France's CNIL imposed €1 million penalty on Optimove for GDPR processor compliance failures affecting 9.8 million French users in Deezer data breach case.

by Luis Rijo

Data - Dec 19, 2025 DoubleVerify sued for allegedly not verifying its own claims

Shareholder derivative lawsuit accuses DoubleVerify executives of misleading investors about AI capabilities, bot detection failures, and closed platform challenges during 2023-2025.

by Luis Rijo

Data - Dec 18, 2025 Austrian court gives one man total access to his Meta data after 11-year battle

Meta ordered to reveal all user data after decade-long privacy case ends with Austrian court victory establishing unprecedented access rights under GDPR Article 15.

by Luis Rijo

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