Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

GA4 enhances mobile app engagement with Deep Link Recommendations

New Google Analytics feature helps developers implement deep links, boosting app conversions and user engagement.

Data

Nielsen expands YouTube CTV measurement in Australia with deduplication

Nielsen launches deduplicated YouTube CTV ad measurement in Australia, enhancing cross-platform campaign insights for advertisers.

Video Featured

Google Ads quietly adds YouTube creator-based audience targeting feature

Digital marketer discovers new option in Google Ads allowing remarketing based on specific YouTube creator videos.

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Apple's Glowtime event: iPhone 16 launch set for September 9, 2024

Apple announces "Glowtime" event for September 9, 2024. New iPhone 16 expected alongside other product reveals.

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Dutch DPA fines Uber €290 Million for unlawful data transfers to US

Dutch Data Protection Authority imposes massive fine on Uber for transferring European drivers' data to US without adequate safeguards.

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Mark Nottingham calls for revitalization of web feeds technology

Internet standards expert Mark Nottingham outlines challenges and opportunities for improving RSS and Atom web feeds.

Data

Baidu blocks Google and Bing from indexing Baike content amid AI data demands

Chinese tech giant Baidu restricts access to its online encyclopedia, highlighting growing competition for AI training data.

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Belgian Data Protection Authority fines telecom company €100,000 for GDPR breach

Belgian DPA imposes €100,000 fine on telecom company for 14-month delay in responding to customer's data access request.

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New Google-CloudVertexBot

Google adds Google-CloudVertexBot to its crawler lineup, aiding site owners in Vertex AI Agent creation

Video

ACR data integration boosts TV ad targeting for The Trade Desk users

Nexxen's ACR data now available on The Trade Desk platform, enhancing cross-channel TV advertising capabilities in key markets.

Data

Google Analytics 4 enhances session tracking for ad manager-linked properties

GA4 improves session_start event processing for properties linked to Google Ad Manager, offering more accurate user session data.

Data Featured

Google releases Step-by-Step Video Guide for adding Google Tag

Google's new instructional video offers a detailed walkthrough on implementing the Google Tag via Google Tag Manager.

Data

Tech Leaders Converge for ADVANCE: Smartly's Flagship Advertising Event in NYC

ADVANCE event explores AI, creativity, and social impact in advertising with industry leaders on September 18, 2024, in New York City.

Data

AudienceProject unveils enhanced interface for improved campaign management

AudienceProject introduces a new 'Campaign' entity and user interface in AudienceReport, aligning with industry standards.

Data

Looker Studio enhances Pivot Tables, adds 12 new partner connectors

Looker Studio's August update brings conditional formatting to collapsed pivot tables and expands data integration options.

Data

Meta unveils consolidated data access renewal process for developers

Meta announces a streamlined annual assessment for developers, consolidating multiple processes into one efficient system.

Data Featured

Apple announces significant changes to Browser Choice Screen for EU Users

Apple unveils updates to browser choice screen, default apps, and app deletion options for EU users, set to roll out by year-end.

Data Featured

Google Ads API streamlines conversion adjustment process for advertisers

Google announces immediate upload of conversion adjustments, eliminating 24-hour wait time for API users starting September 9, 2024.

Data

Microsoft unveils enhanced A/B testing tools for SEO with IndexNow integration

Microsoft's latest update combines IndexNow with Clarity for improved A/B testing in SEO, offering faster indexing and deeper insights.

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Google Trends Tutorial: New insights into search behavior and topic comparison

Google's latest tutorial unveils advanced features for comparing search terms and topics across platforms.

Data Featured

IAB launches diligence platform to streamline digital ad privacy compliance

New IAB Diligence Platform addresses growing privacy regulations in digital advertising, offering standardized compliance tools.

Data

Google unveils AI-Powered Pixel 9, Watch 3, and Buds Pro 2 at Made by Google 2024

Google announces new AI-driven devices including Pixel 9 phones, Pixel Watch 3, and Pixel Buds Pro 2 with enhanced Gemini integration.

Data Featured

Microsoft Clarity unveils User Intent Metrics

Clarity introduces User Intent feature, categorizing visitors to provide deeper insights into web traffic quality and engagement levels.

Data Featured

IAB Europe unveils OpenGHG

IAB Europe launches beta test of OpenGHG, a tool to estimate greenhouse gas emissions from digital advertising campaigns.

Data

Salesforce integrates Tableau Pulse AI Insights into CRM for enhanced analytics

Salesforce launches Pulse for Salesforce, bringing AI-powered analytics from Tableau directly into CRM workflows.