Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

IAB Australia unveils comprehensive market mix modeling vendor landscape

IAB Australia releases detailed landscape report profiling twelve market mix modeling vendors as advertisers increasingly adopt holistic measurement approaches amid privacy changes and attribution challenges.

Data

Heineken increases digital investment to 42% following cross-media measurement study

Heineken shifts budget allocation from TV to digital platforms after AudienceProject cross-media measurement reveals 19.4x more efficient reach on Meta versus television.

Video

Ad Alliance partners with Utiq for cookieless targeting in Germany

Germany's leading media sales house integrates telco-powered identity solution across RTL's digital properties, reaching 4 million users on mobile platforms.

AI

Former Meta executive becomes data protection commissioner

Ireland appoints technology industry veteran to expand three-commissioner DPC structure amid growing regulatory responsibilities.

Data

Polish advertising industry announces unified attention measurement standards

Three major industry organizations unite to establish standardized attention metrics framework for digital advertising marketplace.

Data

Google Analytics launches Snap Ads cost data import integration

Google Analytics 4 introduces native Snap Ads cost data import feature on September 17, 2025, enabling automated tracking of Snapchat advertising spend within Analytics interface.

Retail

FeedArmy launches Shopify Google Ads local inventory tracking

FeedArmy introduces Google Tag Manager solution for local inventory feeds, eliminating traditional file upload requirements for multi-store businesses.

Data

Raptive proposes encrypted transaction IDs to balance programmatic transparency

Raptive Chief Strategy Officer Paul Bannister unveils three-component solution combining encrypted TIDs, bid transparency feeds, and multi-bidding to address publisher privacy concerns while maintaining buyer transparency tools.

Data

Two critical GA4 and server-side GTM bugs create duplicate events

Technical glitches in Google Analytics 4 service worker communication and BigQuery export estimations threaten data accuracy for marketing teams relying on precise measurement.

Data

Azerion expands Adsquare partnership across LATAM, Middle East and US markets

Hawk by Azerion and location intelligence platform Adsquare announce global expansion enabling omnichannel data solutions across new territories.

Data

Amazon makes Marketing Cloud AMC directly accessible to sponsored ads advertisers

Amazon opens direct access to AMC analytics platform for sponsored ads users globally, eliminating traditional onboarding barriers through enhanced interface.

Data

Former ECB chief demands GDPR cuts and AI Act pause at Brussels conference

Draghi calls for radical simplification of privacy rules and halting high-risk AI regulations on September 16 to boost European competitiveness against China.

Data

European data protection board clarifies DSA compliance for marketers

New guidelines address profiling restrictions, age verification, and advertising transparency obligations under dual regulatory framework.

Data

IAB Italia releases digital sustainability white paper addressing carbon emissions

Italian industry association outlines framework for measuring and reducing environmental impact of digital advertising campaigns.

Data

TikTok leads data collection surge as AI training reshapes scraping landscape

TikTok jumped to number one among most scraped websites in 2025 as companies collect diverse content for AI training, with video platforms now representing 38% of all scraping activity.

Data

Amazon Brand Lift expands to Mexico marketers

Amazon Brand Lift measurement system extends to eighth global market as Mexican advertisers gain brand impact tracking capabilities through Amazon DSP campaigns.

Data

Google's RTB Privacy Settlement: A $21.6 billion gamble that could reshape digital advertising

Google's groundbreaking real-time bidding privacy settlement grants users unprecedented control over data sharing in a move valued up to $21.6 billion, potentially disrupting the open web advertising ecosystem that small publishers depend on for survival.

Data

iOS 26 testing reveals mixed impact on Google Ads tracking parameters

Testing shows click identifier behavior varies across browsing modes, with default settings maintaining current attribution capabilities.

Data

Comscore debuts AI-powered data partner network for audience insights

Comscore announces AI-powered Data Partner Network on September 3, 2025, enabling privacy-first audience targeting with over 95% segment growth and 30% better engagement.

Data

FTC sues robot toy maker Apitor over children's privacy violations

Chinese company accused of enabling unauthorized data collection through JPush SDK without parental consent in federal court complaint filed September 2, 2025.

Data

EU court dismisses challenge to US data privacy framework in Latombe case

European General Court rejects French politician's attempt to annul 2023 EU-US Data Privacy Framework, upholding adequacy decision for transatlantic data transfers despite independence concerns.

Data

Singapore government joins global scam signal exchange

Singapore becomes first government to join Global Signal Exchange on September 3, 2025, sharing real-time scam intelligence with tech giants amid $23.6B regional losses.

Data

German consumer technology market shows strong wearables growth driven by AI integration

Bitkom's 2024 study reveals wearables are the dominant consumer technology trend, with 2.57 billion euro market value as AI transforms devices into smart assistants.

AI

New research explains why language models hallucinate

OpenAI researchers publish findings on September 4, 2025, revealing statistical causes behind AI hallucinations and proposing evaluation reforms to reduce overconfident false responses.

Data

Google expands Web to App Connect across YouTube, Performance Max campaigns

Google Ads announces September 5 expansion of Web to App Connect to YouTube, Hotel, Performance Max and Demand Gen campaigns with unified reporting and tracking features.