Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1979 Articles

Data - Sep 14, 2024 Google implements new frameworks for transatlantic data transfers

Google adopts Swiss-U.S. and UK Extension to EU-U.S. Data Privacy Frameworks for certain data transfers.

by Luis Rijo

Data - Sep 14, 2024 Apple unveils iPhone 16 lineup with Powerful A18 Chip and AI Features

New iPhones boast upgraded cameras, longer battery life, and Apple Intelligence capabilities coming this fall.

by Luis Rijo

Data - Sep 14, 2024 Google promotes AI for SEO, raising questions in digital marketing community

Google's recommendation to use AI for SEO tasks sparks debate among marketers about best practices and potential consequences.

by Luis Rijo

Video - Sep 14, 2024 Viant COO warns: The Trade Desk's TV OS may create CTV advertising monopoly

Chris Vanderhook of Viant cautions against The Trade Desk's reported TV OS development, citing potential market dominance concerns.

by Luis Rijo

Data - Sep 14, 2024 Adobe stock tumbles despite record Q3 revenue as outlook disappoints investors

Adobe reports record Q3 revenue, driven by AI innovations across Creative, Document, and Experience Clouds.

by Luis Rijo

Data - Sep 14, 2024 Comprehensive Ad Tech Glossary

This comprehensive ad tech glossary provides an in-depth look at the terminology and concepts driving the digital advertising industry.

by Luis Rijo

Data - Sep 14, 2024 Oracle Privacy Settlement: Steps to submit your claim

Claim Form KATZ-LACABE ET AL V. ORACLE AMERICA, INC., CASE NO. 3:22-CV-04792

Learn how to file a claim in the $115 million Oracle privacy settlement before the October 17, 2024 deadline.

by Luis Rijo

Data - Sep 14, 2024 Google introduces Confidential Matching to enhance advertiser data

New technology aims to simplify data protection for businesses using first-party information.

by Luis Rijo