Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Sep 14, 2024 Proximic Report reveals data privacy laws' impact on digital advertising

Component of digital advertising with the largest anticipated impact from privacy laws

New study shows 88% of advertisers expect significant changes due to privacy regulations, with AI seen as key solution.

by Luis Rijo

Data - Sep 14, 2024 Google unveils enhanced Trending Now feature for real-time search insights

Google's updated Trending Now tool offers marketers and content creators powerful data on rising search trends and user behavior.

by Luis Rijo

Data - Sep 11, 2024 InMobi secures $100 Million funding for AI-driven expansion

Global tech firm InMobi obtains $100M funding to advance AI capabilities in mobile engagement and advertising platforms.

by Luis Rijo

Data - Sep 10, 2024 Google launches Demand Gen pulse tool

New open-source solution aims to simplify reporting and improve performance for Demand Gen campaigns.

by Luis Rijo

Data - Sep 10, 2024 Canadian Federal Court of Appeal rules Facebook breached Privacy Laws

Canada's Federal Court of Appeal finds Facebook failed to obtain meaningful consent and adequately safeguard Canadian user data between 2013-2015, overturning lower court decision.

by Luis Rijo

Data - Sep 10, 2024 EU Court overturns previous ruling, confirms €13 Billion tax recovery from Apple

EU Court confirms €13 Billion tax recovery from Apple

EU's highest court sides with European Commission in long-running tax dispute involving tech giant and Ireland.

by Luis Rijo

Data - Sep 10, 2024 Chrome ends support for First Input Delay metric

Google Chrome ends support for First Input Delay (FID) metric, prioritizing Interaction to Next Paint for web performance measurement.

by Luis Rijo

Data - Sep 08, 2024 EU: Google's Android Auto access denial may breach competition rules

AG Medina's opinion suggests Google's refusal to allow third-party access to Android Auto could violate EU competition laws.

by Luis Rijo

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