Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1981 Articles

Data - Sep 08, 2024 IAS and Pinterest launch Total Media Quality measurement for advertisers

New partnership brings brand safety, suitability, viewability, and invalid traffic measurement to Pinterest advertising.

by Luis Rijo

Data - Sep 07, 2024 Google announces major reporting updates for DV360 and CM360

Google unveils significant changes to Display & Video 360 and Campaign Manager 360 reporting, set to roll out from September 2024.

by Luis Rijo

Data - Sep 07, 2024 Google Flights data reveals 2024 holiday travel trends

New data unveils top holiday destinations and optimal flight booking times for U.S. travelers in 2024.

by Luis Rijo

Data - Sep 07, 2024 Magnite enhances Control Center with Audience Targeting and Premium Ad Tools

Magnite introduces new features in Control Center to help publishers improve audience strategies and monetization.

by Luis Rijo

Data - Sep 07, 2024 IAB Tech Lab launches Privacy Taxonomy to standardize data management

Data Subjects identify the individuals or entities to whom the data pertains

New framework aims to simplify data privacy compliance for businesses in the digital advertising industry.

by Luis Rijo

Data - Sep 07, 2024 Cloudflare unveils new dashboard for tracking TCP connection anomalies

Cloudflare launches a real-time dashboard on Radar to monitor TCP resets and timeouts, offering insights into network behaviors.

by Luis Rijo

Data - Sep 07, 2024 DoubleVerify launches AI-powered brand safety tool for Meta advertisers

Inflammatory Politics and News on Facebook

New Inflammatory Politics and News category helps brands avoid controversial content on Meta platforms using AI analysis.

by Luis Rijo

Data - Sep 06, 2024 HUMAN and Opera Ads join forces to combat CTV Ad Fraud

HUMAN Security integrates pre-bid detection into Opera Ads, enhancing CTV advertising security and integrity at scale.

by Luis Rijo