Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jul 24, 2024 FTC launches probe into surveillance pricing practices of eight companies

Federal Trade Commission investigates AI-driven pricing strategies using consumer data, raising privacy concerns.

by Luis Rijo

Social - Jul 24, 2024 Kargo and TikTok partner to enhance offline sales insights for advertisers

New integration allows Kargo Commerce customers to access offline sales data in TikTok Ads Manager, improving campaign targeting and reporting.

by Luis Rijo

Data - Jul 24, 2024 Google's Privacy Sandbox APIs show promise in preserving ad performance

Recent tests of Privacy Sandbox APIs demonstrate potential to mitigate impact of third-party cookie loss on ad effectiveness.

by Luis Rijo

Data - Jul 23, 2024 Google strong Q2 2024 results driven by Search and Cloud Growth

Alphabet's Q2 2024 earnings show 14% revenue growth to $84.7B, with Google Cloud surpassing $10B quarterly revenue.

by Luis Rijo

Data - Jul 23, 2024 Google Ads to accept licensed online gambling ads in Peru from August 2024

Google updates its Gambling and Games Policy for Peru, allowing ads from MINCETUR-licensed operators starting August 7, 2024.

by Luis Rijo

Data - Jul 23, 2024 U.S. Copyright Office unveils new registration option for dynamic News Websites

Group Registration of Updates to a News Website

The U.S. Copyright Office introduces GRNW, a streamlined registration process for frequently updated news websites.

by Luis Rijo

Data - Jul 23, 2024 Dutch privacy watchdog fines Kruidvat €600,000 for Illegal tracking cookies

Kruidvat's parent company fined €600,000 by Dutch Data Protection Authority for unlawful use of tracking cookies on its website.

by Luis Rijo

Data - Jul 23, 2024 Google shifts course on Privacy Sandbox: industry reacts with relief and refocus

Google's decision to prioritize user consent for third-party cookies instead of phasing them out has sparked relief and strategic shifts within the advertising industry, with a focus on privacy-centric solutions and omnichannel marketing.

by Luis Rijo

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