Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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German Court rules on GDPR compliance for dashcam recordings

Administrative Court decision outlines data protection requirements for filming public roads, impacting dashcam users.

Data

Zeta Economic Index shows resilient US Consumer amid economic uncertainty

AI-powered Zeta Economic Index reveals modest growth in August, highlighting consumer adaptability in challenging times.

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Google Analytics updates data analysis and reporting

New features in Google Analytics improve visualization, anomaly detection, and transaction tracking for better insights.

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Oracle's $115 Million Privacy Settlement: What consumers need to know

A class action katz-lacabe et al v. oracle america, inc. lawsuit against Oracle over data collection practices has resulted in a $115 million settlement. Here are the key details.

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Meta challenges EDPB's opinion on 'Consent or Pay' model

Meta sues EDPB over Opinion 08/2024, citing violations of EU law and fundamental rights.

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Open Source faces economic challenges

Recent analyses highlight concerns about the sustainability of open source software development and its economic impact.

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WordPress market share stagnates

Industry leaders discuss marketing collaborations and user experience improvements to reinvigorate WordPress adoption.

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Chrome's Related Website Sets feature raises privacy concerns

Research shows users struggle to identify related sites, potentially enabling cross-site tracking in Chrome despite third-party cookie deprecation.

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Google invests $850 Million in new Latin American data center in Uruguay

Google announces construction of its second data center in Latin America, focusing on connectivity and economic development.

Data

Automattic's ambitious plan to run Tumblr on WordPress backend

Automattic unveils project to migrate Tumblr's backend to WordPress, aiming to enhance efficiency and feature sharing between platforms.

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Vivaldi browser 6.9 update enhances Tab Management and User Experience

Vivaldi's latest update introduces tab renaming, improved synced tabs view, and drag-and-drop downloads, enhancing user productivity.

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Reddit launches a Custom Audience API

Reddit launches Custom Audience API with CDP partners, offering advertisers advanced targeting and retargeting options for improved campaign performance.

Data

App Store announces global price and tax updates for digital products

App Store revises pricing and taxation for digital goods across multiple countries, affecting developers and consumers alike.

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GA4 enhances reporting with Row Plotting in Line Charts

Google Analytics 4 users gain powerful new data visualization capabilities with the introduction of row plotting in line charts.

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YouTube auto-tagging to be enabled by default for DV360

New trafficking updates to affect digital advertisers in September 2024.

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Google to roll out Enhanced Attribution across Marketing Platform

Google's Display & Video 360 and Campaign Manager 360 to implement improved conversion tracking for advertisers.

Data

Meta unveils RETINAS: server fleet sustainability metrics

Meta's new RETINAS initiative introduces real-time server fleet utilization effectiveness to optimize data center emissions.

Data

Google unveils custom Gems and Imagen 3 for enhanced AI interactions

Gemini Advanced users gain personalized AI assistants; improved image generation rolls out.

Data

InfoSum and Choreograph collaborate to enhance data-driven advertising

InfoSum partners with WPP's Choreograph to improve campaign planning and audience profiling through secure data collaboration technology.

Data

Google Tag Manager introduces new Consent Mode Override Setting

Google Tag Manager's latest update includes a 'Set consent mode override' feature, enhancing user privacy controls.

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Circana expands media measurement capabilities with strategic acquisitions

Circana to acquire NCSolutions and Nielsen's Marketing Mix Modeling business, enhancing its media analytics offerings.

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Google launches new tools to enhance first-party data management

Google introduces Tag Diagnostics and integrated CMP setup to simplify consent management and improve measurement accuracy.

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GA4 enhances mobile app engagement with Deep Link Recommendations

New Google Analytics feature helps developers implement deep links, boosting app conversions and user engagement.

Data

Nielsen expands YouTube CTV measurement in Australia with deduplication

Nielsen launches deduplicated YouTube CTV ad measurement in Australia, enhancing cross-platform campaign insights for advertisers.

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Google Ads quietly adds YouTube creator-based audience targeting feature

Digital marketer discovers new option in Google Ads allowing remarketing based on specific YouTube creator videos.