Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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AI - Dec 14, 2025 How developers can build AI shopping catalogs with Bing APIs

Colorful gradient gift box with rainbow ribbon bow representing AI-powered holiday shopping catalog systems

SerpApi releases Python tutorial combining Bing Copilot and Shopping APIs to generate gift recommendations with direct purchase links for e-commerce builders.

by Luis Rijo

Data - Dec 14, 2025 Channel99 makes B2B audience targeting automatic across LinkedIn and Google

Chris Golec's Channel99 launches one-click audience activation for B2B marketers on December 11, integrating LinkedIn, Google, Microsoft, and Facebook with AI recommendations.

by Luis Rijo

Data - Dec 14, 2025 HubSpot's Loop Marketing data reveals how 1,800 marketers adapt to AI

Visual elements lead testing at 39% as US marketers prioritize creative optimization over targeting.

HubSpot surveyed 1,800+ marketers in Q4 2025, revealing 51% lack clear brand positioning while 93% say personalization drives leads amid AI-driven marketing shifts.

by Luis Rijo

Data - Dec 13, 2025 Google Analytics session attribution confusion spreads among professionals

Marketing professionals struggle with Google Analytics 4 session attribution mechanics as 59% incorrectly answer direct traffic question despite platform documentation errors.

by Luis Rijo

Data - Dec 13, 2025 Dutch authority reprimands Takeaway for Google Analytics data transfers

Takeaway GDPR fine: data sent to Google Analytics without consent.

Netherlands data protection regulator issues formal reprimand against food delivery company for transferring customer data to US through Analytics from 2020 to 2023.

by Luis Rijo

Data - Dec 13, 2025 Meta settles Nigerian privacy case for $32.8 million

Meta and Nigeria's data authority reach settlement after investigation into behavioral advertising practices affecting 60 million users in the West African nation.

by Luis Rijo

Data - Dec 13, 2025 Netherlands raises serious concerns about EU Digital Omnibus privacy changes

Dutch government warns proposed GDPR amendments could substantially weaken data protection without effectively reducing regulatory burden for businesses.

by Luis Rijo

Data - Dec 09, 2025 Uber launches Intelligence insights platform powered by LiveRamp clean room

Uber Advertising debuts data insights platform combining mobility and delivery signals with brand data through LiveRamp's secure collaboration environment.

by Luis Rijo

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