Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Dun & Bradstreet Q2 2024 results: revenue up 3.9%, showcasing B2B data strength

D&B's Q2 earnings highlight its crucial role in B2B marketing, leveraging Eyeota acquisition and data segments.

Data

Privacy advocate sues Hamburg DPA over 'Pay or OK' consent banner decision

noyb files lawsuit against Hamburg data protection authority for approving DER SPIEGEL's controversial consent practices.

Data

Apple's Q3 2024: record revenue, AI focus, and services growth

Apple reports Q3 2024 results with record revenue, emphasis on AI development, and strong services growth.

Data Featured

Top websites increasingly block AI Web Crawlers

New data shows over 35% of leading sites now block GPTBot, with varied blocking rates for other AI crawlers.

Data

Apple updates App Store review guidelines, clarifies rules for emulators

Apple revises App Store guidelines, allowing PC emulator apps to offer game downloads and clarifying rules for developers.

Data

Back-to-school spending expected to hit record highs in 2024, Walmart reports

Walmart's 2024 back-to-school insights reveal record spending projections and shifting consumer behaviors amidst economic concerns.

Data Featured

Privacy watchdog noyb reports major victories in 2023 annual report

noyb's 2023 Annual Report highlights significant fines against tech giants and new privacy complaints.

Data Featured

Google announces deprecation of SDF files v6

Google's deprecation of SDF v6 impacts advertisers. Learn about the timeline, migration process, and implications for Display & Video 360 users.

Social Featured

Zuckerberg unveils Meta's AI-driven vision for the next decade

Meta CEO outlines ambitious plans for AI integration across platforms, open-source development, and metaverse technologies.

Data

Google Maps and Waze unveil new features

Google introduces new features for Maps and Waze, focusing on improved incident reporting and safety alerts for drivers.

Data Featured

DoubleVerify reports strong Q2 Growth in digital ad verification market

DoubleVerify's Q2 earnings show 17% revenue growth, driven by social and CTV measurement expansion.

Data Featured

AI-Driven Ad Fraud on the rise: HUMAN report reveals alarming trends

HUMAN Security's 2024 report uncovers increasing sophistication in ad fraud tactics, highlighting AI's role in cyberthreats.

Data Featured

80% of companies block AI language models, HUMAN Security reports

HUMAN Security's report reveals widespread distrust of AI crawlers, with majority of firms blocking LLM access to their websites.

Data

IAS expands Quality Attention™ to Mobile In-App, enhancing ad measurement

Integral Ad Science's Quality Attention™ now covers mobile in-app, unifying media quality and eye tracking for advertisers.

Data Featured

Microsoft unveils innovative product lineup in Q4 2024 Earnings Report

Microsoft's Q4 2024 report highlights advancements in gaming, AI, and advertising across its product ecosystem.

Data

Meta launches AI Studio: Personalized AI creation for all users

Meta's AI Studio allows users to create custom AI characters for chat, memes, and more, expanding creative possibilities.

Data

Gemini AI receives major upgrade

Google enhances Gemini with 1.5 Flash, offering improved speed and quality across 40+ languages and 230+ regions.

Data

Adobe refutes FTC's updated complaint on subscription practices

Adobe contests FTC's allegations, emphasizing transparency and customer choice in subscription model for creative software.

Data

Google Tag ID: Key to unified website tracking across Google products

Google streamlines website tracking with unified Google Tag ID, simplifying data collection across multiple platforms.

Data

Google Analytics tackles (not set) attribution with latest update

Google's recent Analytics update aims to eliminate (not set) attribution values, enhancing data accuracy for marketers.

Data Featured

Meta expands AI assistant capabilities with multilingual support and new tools

Meta AI introduces multilingual support, creative tools, and advanced model integration across various platforms and devices.

Data

Meta releases Llama 3.1: a new frontier in open source AI development

Meta unveils Llama 3.1, a powerful open-source AI model, challenging closed systems and reshaping the AI landscape.

Data Featured

Google Play unveils major overhaul

Google Play's update introduces AI-powered discovery, expanded gaming options, and enhanced rewards program for users worldwide.

Data Featured

FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims

FTC issues stern warning about hashed data anonymity claims, signaling potential action against deceptive practices.

Data

FTC launches probe into surveillance pricing practices of eight companies

Federal Trade Commission investigates AI-driven pricing strategies using consumer data, raising privacy concerns.