Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1981 Articles View All

Data - Jul 08, 2024 Report: Social media Invalid Traffic (IVT) on the rise

IVT can significantly impact advertisers

A new report suggests social media platforms like Facebook and TikTok may be struggling with invalid traffic, potentially impacting advertisers.

by Luis Rijo

Social - Jul 07, 2024 TikTok unveils new Privacy Controls and Ad Transparency features

TikTok introduces enhanced privacy settings and ad controls, including restrictions on teen targeting and AI-generated content disclosure tools.

by Luis Rijo

Data - Jul 07, 2024 Google unveils new chrome extension to simplify enhanced conversions setup

Google's new Chrome extension, EC Assist, helps advertisers troubleshoot and optimize their Enhanced Conversions setup for better Google Ads performance.

by Luis Rijo

Data - Jul 04, 2024 AudienceProject pioneers YouTube Cross-Media Measurement

AudienceProject integrates with Google's Ads Data Hub, offering unprecedented YouTube campaign measurement across devices.

by Luis Rijo

Data - Jul 04, 2024 Azerion and Captify Partner to Boost Search Intelligence in France and Italy

Digital advertising giants Azerion and Captify join forces to enhance cookieless audience targeting in European markets.

by Luis Rijo

Data - Jul 03, 2024 DoubleVerify unveils trends in Made for Advertising sites content patterns

New research reveals MFA sites focus on evergreen content, avoiding time-sensitive topics like news and sports.

by Luis Rijo

Data - Jul 03, 2024 Cloudflare reveals extensive AI bot activity across the internet

New data shows widespread AI crawler presence, with Bytespider leading in requests and website access among major AI bots.

by Luis Rijo

Data - Jul 02, 2024 Similarweb acquires 42matters, hoosting app intelligence capabilities

Similarweb yesterday announced the acquisition of 42matters, a prominent app intelligence provider based in Zurich, Switzerland.

by Luis Rijo

Other Tags 6 Tags