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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google today published two blog posts revealing Googlebot's true architecture as a shared SaaS platform, a 2MB fetch limit, and a new IP ranges directory path.
South Korea's PIPC today overhauled its pseudonymous data guidelines, cutting required documents from 24 to 10 and setting a risk-based framework for AI training data use.
Takeshi Sano confirmed his role as dentsu's new President and Global CEO on April 1, 2026, following a formal transition rooted in a $2.18 billion loss and failed sale talks.
by Luis Rijo
Takeshi Sano confirmed his role as dentsu's new President and Global CEO on April 1, 2026, following a formal transition rooted in a $2.18 billion loss and failed sale talks.
by Luis Rijo
Google today published two blog posts revealing Googlebot's true architecture as a shared SaaS platform, a 2MB fetch limit, and a new IP ranges directory path.
by Luis Rijo
South Korea's PIPC today overhauled its pseudonymous data guidelines, cutting required documents from 24 to 10 and setting a risk-based framework for AI training data use.
by Luis Rijo
IAS and Mastercard combine media quality signals with anonymized purchase data to steer programmatic investment in real time, with U.S. availability from Q2 2026.
by Luis Rijo
UK travel & tourism marketers predict revenue growth and budget increases for 2026, as AI search boosts organic traffic and influencer marketing remains dominant strategy.
by Luis Rijo
Reddit's new [App] label standardizes how permitted bots appear on the platform, as the company removes 100,000 automated accounts per day.
by Luis Rijo
A new academic study maps 19 regulatory guidelines and global enforcement actions on GDPR legal bases for AI training, revealing surface consensus masking deep divergence.
by Luis Rijo
Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising.
by Luis Rijo