Data

The company reported record revenue of $5.31 billion, an increase of 10% year-over-year (11% in constant currency).

APC tackles the challenge of audience targeting amidst evolving privacy regulations by leveraging "clean room" technology.

This partnership focuses on improving ad quality, user safety, and overall transparency within the digital advertising ecosystem.

Google this month announced updates to Looker Studio, its data visualization tool. These updates focus on improved data presentation and user experience.

Nielsen this month announced a collaboration with LiveRamp, a data collaboration platform. This partnership aims to enhance audience planning and measurement capabilities within Nielsen ONE, Nielsen's advertising suite.

The research, conducted in April 2024 among 1,500 UK adults, reveals a complex dynamic between the desire for free content and the willingness to accept advertising for continued access.

Google Analytics 4 (GA4) this week rolled out a new feature – custom event data import. This functionality empowers users to integrate valuable data collected outside of GA4 with their existing Analytics data.

The update introduces new metrics, "User key event rate" and "Session key event rate," to the User Acquisition and Traffic Acquisition reports.