Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jun 09, 2024 Google Ads API Update: New Features and Changes for v17

Google releases v17 of the Google Ads API, featuring updates for resource usage policies, reporting capabilities, and campaign management.

by Luis Rijo

Data - Jun 09, 2024 Marketing Mix Modeling: A resurrected technique for today's marketers

Marketing Mix Modeling (MMM) sees a resurgence as a tool for marketers, with considerations for data privacy and limitations for smaller budgets.

by Luis Rijo

Data - Jun 09, 2024 IAB Tech Lab finalizes Framework for Data Deletion Requests in Ad Tech

IAB Tech Lab releases finalized Data Deletion Request Framework, standardizing how companies handle consumer privacy requests within the digital ad supply chain.

by Luis Rijo

Data - Jun 09, 2024 GA4 strengthens campaign measurement with Floodlight Linking

Google Analytics 4 expands Floodlight linking for subproperties and roll-up properties, enhancing campaign measurement capabilities.

by Luis Rijo

Data - Jun 09, 2024 Google Analytics 4 enhances Real-Time User Tracking

Google Analytics 4 update provides minute-by-minute user activity data for websites and apps in the Realtime report.

by Luis Rijo

Data - Jun 08, 2024 Microsoft Clarity introduces Funnels

See how Clarity Funnels visualize user journeys & help optimize your website for conversions.

by Luis Rijo

Data - Jun 08, 2024 How Chrome became fastest browser on Speedometer

Chrome achieves the highest score ever recorded on Speedometer 3.0

Chrome team this week detailed how Chrome achieved the highest score ever recorded on Speedometer 3.0, a recently released browser benchmark.

by Luis Rijo

Data - Jun 08, 2024 Managing Google Ads for a business? Verify affiliation

Google Ads offers an optional step to confirm your affiliation with the advertised business.

by Luis Rijo

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