Announcement

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1981 Articles
Data   -   May 05, 2024 GumGum cuts bidstream CO2 emissions by 38% through partnership with Assertive Yield
GumGum cuts bidstream CO2 emissions by 38% through partnership with Assertive Yield

This achievement comes through a collaborative effort with Assertive Yield (AY), a company specializing in AI-driven traffic shaping solutions for digital advertising platforms.

by Luis Rijo
Data   -   May 05, 2024 Apple updates App Distribution Terms in the European Union
Apple logo

Apple recently announced updates to its app distribution terms for developers in the European Union (EU). These changes address the Core Technology Fee (CTF) and the upcoming application of the Digital Markets Act (DMA) to iPadOS.

by Luis Rijo
Video   -   May 05, 2024 SAG-AFTRA selects Nielsen for streaming content measurement
SAG-AFTRA

This agreement designates Nielsen as SAG-AFTRA's third-party provider for streaming content measurement.

by Luis Rijo
Data   -   May 05, 2024 Roku and iSpot partner to enhance streaming TV Measurement
Roku and iSpot partnership

Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data.

by Luis Rijo
Data   -   May 05, 2024 Google's Search Monopoly: Need for Strong Remedies to Protect Competition and Innovation
Google's Search Monopoly: Need for Strong Remedies to Protect Competition and Innovation

The dominance of Google Search necessitates a robust legal remedy to safeguard competition and user interests in the digital age.

by Luis Rijo
Data   -   May 05, 2024 Google still Search King, Bing lags despite Microsoft's Copilot efforts
Google Search King

Cloudflare's Search Engine Referral Report for Q1 2024, published on May 3rd, reveals that Google maintains a staggering lead with a commanding 89.12% share of the global search market.

by Luis Rijo
Data   -   May 05, 2024 Chrome maintains its dominant position with a significant market share
Browser Market Share 2024

Chrome maintains its dominant position with a staggering market share of over 65%. Safari remains a strong competitor, likely due to its prevalence on Apple devices.

by Luis Rijo
Data   -   May 05, 2024 Looker Studio update: enhanced chart customization with titles and styling options
New "Title" section within the "Style" tab of the properties panel

Users can now directly add a title to their charts and customize its appearance, including font, color, size, and positioning.

by Luis Rijo
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.