The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Wunderkind's 2026 performance marketing guide shows how identity resolution and AI decisioning are reshaping email, SMS, and Meta spending priorities for brands.
Cloudflare appeals €14 million Piracy Shield fine from Italy's AGCOM, challenging a blocking system that takes down legitimate websites without due process.
Choice overload reduces conversions by up to 90%. Sheena Iyengar's landmark research on decision paralysis carries direct implications for digital advertising and product strategy.
Choice overload reduces conversions by up to 90%. Sheena Iyengar's landmark research on decision paralysis carries direct implications for digital advertising and product strategy.
Wunderkind's 2026 performance marketing guide shows how identity resolution and AI decisioning are reshaping email, SMS, and Meta spending priorities for brands.
Cloudflare appeals €14 million Piracy Shield fine from Italy's AGCOM, challenging a blocking system that takes down legitimate websites without due process.
Google launches Gemini API Project Spend Caps and revamped Usage Tiers in AI Studio after a 2025 billing bug charged developers thousands for unused services.
Sprinklr posts $857.2M revenue and a $200M buyback for fiscal 2026, yet guidance signals near-flat growth, declining churn and rising AI costs cloud the outlook.
OpenX and TVision launched a CTV attention targeting solution on March 11, using predictive scores and pre-bid activation across 231 million monthly unique users.
Apple this week reduced App Store commissions in China to 25% for standard transactions and 12% for small businesses, following regulator discussions. Here's what changes and why it matters.
Adobe's Shantanu Narayen announces he will transition from CEO after 18 years, as the board launches a global search for his successor amid an AI-focused strategy.
