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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Apr 19, 2026 DIRECTV becomes first MVPD to plug into LiveRamp's CAPI Hub
DIRECTV logo representing the company's CAPI Hub integration with LiveRamp for CTV ads

DIRECTV Advertising on April 16 became the first MVPD to join LiveRamp's CAPI Hub, enabling real-time conversion signals across its premium CTV ad inventory.

Data   -   Apr 19, 2026 Differentiation beats lead gen as marketers' top challenge in 2026 report
Bar chart: awareness and differentiation top marketing challenges in 2026, above lead generation

Channel V Media survey of 250 executives finds brand differentiation and visibility now rank above lead generation as marketing's hardest problems in 2026.

CNIL's final rules on email tracking pixels are here - what changes
Data   -   Apr 19, 2026 CNIL's final rules on email tracking pixels are here - what changes

France's CNIL adopted its final email tracking pixel recommendation on March 12, 2026, setting strict consent and data minimization rules for email marketers.

by Luis Rijo
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Data   -   Apr 19, 2026 CNIL's final rules on email tracking pixels are here - what changes
CNIL's final rules on email tracking pixels are here - what changes

France's CNIL adopted its final email tracking pixel recommendation on March 12, 2026, setting strict consent and data minimization rules for email marketers.

by Luis Rijo
Data   -   Apr 19, 2026 DIRECTV becomes first MVPD to plug into LiveRamp's CAPI Hub
DIRECTV logo representing the company's CAPI Hub integration with LiveRamp for CTV ads

DIRECTV Advertising on April 16 became the first MVPD to join LiveRamp's CAPI Hub, enabling real-time conversion signals across its premium CTV ad inventory.

by Luis Rijo
Data   -   Apr 19, 2026 Differentiation beats lead gen as marketers' top challenge in 2026 report
Bar chart: awareness and differentiation top marketing challenges in 2026, above lead generation

Channel V Media survey of 250 executives finds brand differentiation and visibility now rank above lead generation as marketing's hardest problems in 2026.

by Luis Rijo
Data   -   Apr 19, 2026 EU court's top adviser says data watchdogs must honor GDPR access requests

An EU Advocate General says data protection authorities qualify as data controllers under GDPR and cannot block subject access requests under national law.

by Luis Rijo
Data   -   Apr 19, 2026 Dresden court hits Meta with €1,500 GDPR fine over Instagram tracking
German gavel with flag crushes Meta like icon, symbolizing OLG Dresden GDPR ruling

A German appeals court on April 13, 2026, ordered Meta to pay €1,500 in GDPR damages for tracking an Instagram user via Business Tools on third-party sites.

by Luis Rijo
Data   -   Apr 17, 2026 Amazon cross-account reach reporting lands after months of buildup
Amazon Ads reach and frequency report builder showing frequency group dimensions and user metrics.

Amazon Ads launched cross-account reach and frequency reporting on April 2, letting advertisers deduplicate audiences across DSP and Sponsored Ads accounts.

by Luis Rijo
Data   -   Apr 17, 2026 Europrivacy gets EU seal of approval as a data transfer tool under GDPR
Europrivacy certification seal logo with blue EP letters and yellow EU stars, GDPR data transfer

EDPB approves Europrivacy as a European Data Protection Seal for GDPR cross-border transfers, giving non-EEA data importers a certified transfer mechanism.

by Luis Rijo
Data   -   Apr 17, 2026 Meta's 'suite of truth' framework rewrites how advertisers measure ad impact
Ladder of incrementality: experiments, modeling, and rules-based attribution ranked by causal rigor

Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.

by Luis Rijo
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