French ad industry draws a line in the sand on EU cookie overhaul
Alliance Digitale issues 17 recommendations on EU Digital Omnibus, targeting GDPR consent reform, AI legitimate interest, and browser-level cookie signals.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Alliance Digitale issues 17 recommendations on EU Digital Omnibus, targeting GDPR consent reform, AI legitimate interest, and browser-level cookie signals.
Eight years after GDPR took effect, nearly 40% of the €7.1B in announced fines have been annulled or are under active legal challenge, enforcement data shows.
The Website Specification: 128 topics across 10 areas - from HTML doctype to AI agent readiness, MCP servers, security headers, and Core Web Vitals checks.
France's CNIL fined IQVIA €5 million for mishandling health data on tens of millions of patients, citing failures in two authorized medical data warehouses.
Italy's Garante warns Myndoor that sharing aggregated employee stress data with employers could breach GDPR Article 9 and EU AI Act Article 5 prohibitions.
Colombia's top court ruled X violated due process in January 2025 when it suspended journalist Melquisedec Torres for posting a political profile photo on X.
Unity and Optable built Audience Hub to turn 256 million gaming profiles into omnichannel audiences for brand advertisers across mobile, CTV, and DOOH channels.
DeepIntent partners with Lane4.io, OptimizeRx, and epocrates to bring EHR and point-of-care inventory into programmatic omnichannel healthcare ad campaigns.
Amazon Publisher Services announces six new capabilities at its APS Summit: AI assistant, full-bidstream Signal IQ, mobile SDK bridge, and shoppable video.
SiriusXM Media and AdsWizz today expanded their LiveRamp identity deal, bringing RampID and multi-ID targeting across streaming and podcast audio at scale.
A Rome court annulled the Italian Garante's €15M ChatGPT fine, ruling the authority had no jurisdiction once OpenAI established its Irish subsidiary in 2024.
IAB Tech Lab releases AI bot and crawler management guidance for public comment, supporting CoMP API adoption and sustainable content marketplace development.