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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
DIRECTV Advertising on April 16 became the first MVPD to join LiveRamp's CAPI Hub, enabling real-time conversion signals across its premium CTV ad inventory.
Channel V Media survey of 250 executives finds brand differentiation and visibility now rank above lead generation as marketing's hardest problems in 2026.
France's CNIL adopted its final email tracking pixel recommendation on March 12, 2026, setting strict consent and data minimization rules for email marketers.
by Luis Rijo
France's CNIL adopted its final email tracking pixel recommendation on March 12, 2026, setting strict consent and data minimization rules for email marketers.
by Luis Rijo
DIRECTV Advertising on April 16 became the first MVPD to join LiveRamp's CAPI Hub, enabling real-time conversion signals across its premium CTV ad inventory.
by Luis Rijo
Channel V Media survey of 250 executives finds brand differentiation and visibility now rank above lead generation as marketing's hardest problems in 2026.
by Luis RijoAn EU Advocate General says data protection authorities qualify as data controllers under GDPR and cannot block subject access requests under national law.
by Luis Rijo
A German appeals court on April 13, 2026, ordered Meta to pay €1,500 in GDPR damages for tracking an Instagram user via Business Tools on third-party sites.
by Luis Rijo
Amazon Ads launched cross-account reach and frequency reporting on April 2, letting advertisers deduplicate audiences across DSP and Sponsored Ads accounts.
by Luis Rijo
EDPB approves Europrivacy as a European Data Protection Seal for GDPR cross-border transfers, giving non-EEA data importers a certified transfer mechanism.
by Luis Rijo
Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.
by Luis Rijo