Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Gemini AI receives major upgrade

Google enhances Gemini with 1.5 Flash, offering improved speed and quality across 40+ languages and 230+ regions.

Data

Adobe refutes FTC's updated complaint on subscription practices

Adobe contests FTC's allegations, emphasizing transparency and customer choice in subscription model for creative software.

Data

Google Tag ID: Key to unified website tracking across Google products

Google streamlines website tracking with unified Google Tag ID, simplifying data collection across multiple platforms.

Data

Google Analytics tackles (not set) attribution with latest update

Google's recent Analytics update aims to eliminate (not set) attribution values, enhancing data accuracy for marketers.

Data Featured

Meta expands AI assistant capabilities with multilingual support and new tools

Meta AI introduces multilingual support, creative tools, and advanced model integration across various platforms and devices.

Data

Meta releases Llama 3.1: a new frontier in open source AI development

Meta unveils Llama 3.1, a powerful open-source AI model, challenging closed systems and reshaping the AI landscape.

Data Featured

Google Play unveils major overhaul

Google Play's update introduces AI-powered discovery, expanded gaming options, and enhanced rewards program for users worldwide.

Data Featured

FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims

FTC issues stern warning about hashed data anonymity claims, signaling potential action against deceptive practices.

Data

FTC launches probe into surveillance pricing practices of eight companies

Federal Trade Commission investigates AI-driven pricing strategies using consumer data, raising privacy concerns.

Social Featured

Kargo and TikTok partner to enhance offline sales insights for advertisers

New integration allows Kargo Commerce customers to access offline sales data in TikTok Ads Manager, improving campaign targeting and reporting.

Data Featured

Google's Privacy Sandbox APIs show promise in preserving ad performance

Recent tests of Privacy Sandbox APIs demonstrate potential to mitigate impact of third-party cookie loss on ad effectiveness.

Data Featured

Google strong Q2 2024 results driven by Search and Cloud Growth

Alphabet's Q2 2024 earnings show 14% revenue growth to $84.7B, with Google Cloud surpassing $10B quarterly revenue.

Data

Google Ads to accept licensed online gambling ads in Peru from August 2024

Google updates its Gambling and Games Policy for Peru, allowing ads from MINCETUR-licensed operators starting August 7, 2024.

Data

U.S. Copyright Office unveils new registration option for dynamic News Websites

The U.S. Copyright Office introduces GRNW, a streamlined registration process for frequently updated news websites.

Data

Dutch privacy watchdog fines Kruidvat €600,000 for Illegal tracking cookies

Kruidvat's parent company fined €600,000 by Dutch Data Protection Authority for unlawful use of tracking cookies on its website.

Data

Google shifts course on Privacy Sandbox: industry reacts with relief and refocus

Google's decision to prioritize user consent for third-party cookies instead of phasing them out has sparked relief and strategic shifts within the advertising industry, with a focus on privacy-centric solutions and omnichannel marketing.

Data Featured

Google unveils new path for Privacy Sandbox: user choice takes center stage

Google's Privacy Sandbox shifts focus to user choice, delaying again third-party cookie deprecation in Chrome.

Data

Italian watchdog probes Google over alleged unclear user data consent practices

Italian competition watchdog investigates Google over allegedly misleading user consent practices for linking its services.

Data Featured

Massive Mobile Ad Fraud Operation Konfety Uncovered by HUMAN's Satori Team

HUMAN's Satori team exposes Konfety, a large-scale mobile ad fraud scheme using evil twin apps to deceive advertisers and users.

Data Featured

Google Maps Platform slashes prices for Indian Developers, sparks industry debate

Google announces significant price cuts for Maps API in India, accepting INR payments amidst criticism from local competitors.

Data Featured

Oracle's $115M Privacy Settlement reshapes data collection landscape

Oracle reportedly agrees to pay $115 million and change data practices in a landmark privacy lawsuit settlement, impacting digital marketing.

Data

Looker Studio expands capabilities with new features and partner connectors

Looker Studio's July 2024 update enhances Google Ads integration and adds new partner connectors for Facebook Ads, Wrike, SurveyMonkey, and more.

Data

GA4 BigQuery Export enriched with Session Traffic Source Data

This article explains how Google Analytics 4's BigQuery Export update provides businesses with valuable session traffic source data to optimize marketing campaigns.

Data Featured

Global outage disrupts businesses worldwide due to Windows PC Error

A global IT outage linked to a faulty CrowdStrike Falcon Sensor deployment caused widespread disruption to businesses on Windows PCs.

Data Featured

Google URL Shortener to shut down permanently on August 25, 2025

Google announces the closure of its URL Shortener service on August 25, 2025, urging users to migrate to other alternatives.