Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

Google Analytics 4 recommended events for enhanced tracking

GA4 has a wide array of recommended events to improve data collection and reporting across various business verticals.

Data Featured

A guide for developers navigating the end of third-party cookies in Chrome

PSAT helps developers analyze and debug potential issues arising from the deprecation of third-party cookies in Chrome.

Data

Amazon Q Apps: build your own AI-powered apps

Amazon announced the general availability of Amazon Q Apps, a no-code solution for building generative AI-powered applications within its enterprise assistant tool, Amazon Q Business.

Data Featured

NielsenIQ integrates Consumer and Retail Data for deeper consumer insights

New NIQ Discover Platform Combines Retail & Consumer Data for Holistic View. Now live in all 23 NIQ panel markets across North America, Europe, Asia, Pacific, South Africa and Latin America.

Data Featured

Decoding Cookie Consent: a look at noyb's report

New report analyzes Cookie Banner Requirements across Europe.

Data

Looker Studio gains new features and partners in July 2024 update

Looker Studio expands functionality with Gemini integration and Partner Connectors.

Data

The Internet Architecture Board seeks input on AI data control mechanisms

Opting out of AI training data: IAB workshop seeks solutions.

Data Featured

Stripe increases Fee 40% with plan deprecation

Stripe today announced two key updates regarding their Stripe Billing product: a plan change and a price increase.

Data

Slow Looker? 20 articles on performance optimization

Looker today launched a new central hub for performance documentation, offering information on optimizing dashboards, queries, server instances, databases, and monitoring.

Data

Transparency in AI: Can Google address publisher concerns over training data?

A year after promising a public discussion on AI training data, Google faces criticism for allegedly prioritizing a deal with Reddit while neglecting smaller publishers.

Data Featured

Privacy Sandbox testing reveals challenges for publishers in a cookieless future

Privacy Sandbox testing by Index Exchange reveals challenges for publishers in a cookieless future, including reduced revenue, limited format support, and potential bias towards large cloud providers.

Data Featured

Criteo's testing of Google's Privacy Sandbox raises concerns about publisher revenue

Criteo's market testing of Google's Privacy Sandbox raises concerns about its effectiveness due to potential publisher revenue decline and a competitive advantage for Google.

Data

Adform now supports Global Privacy Control Signals in Browsers

Adform, an advertising technology company, now supports Global Privacy Control (GPC) signals, allowing users to opt out of data tracking and sharing across websites.

Data Featured

Report: Social media Invalid Traffic (IVT) on the rise

A new report suggests social media platforms like Facebook and TikTok may be struggling with invalid traffic, potentially impacting advertisers.

Social

TikTok unveils new Privacy Controls and Ad Transparency features

TikTok introduces enhanced privacy settings and ad controls, including restrictions on teen targeting and AI-generated content disclosure tools.

Data Featured

Google unveils new chrome extension to simplify enhanced conversions setup

Google's new Chrome extension, EC Assist, helps advertisers troubleshoot and optimize their Enhanced Conversions setup for better Google Ads performance.

Data Featured

AudienceProject pioneers YouTube Cross-Media Measurement

AudienceProject integrates with Google's Ads Data Hub, offering unprecedented YouTube campaign measurement across devices.

Data

Azerion and Captify Partner to Boost Search Intelligence in France and Italy

Digital advertising giants Azerion and Captify join forces to enhance cookieless audience targeting in European markets.

Data

DoubleVerify unveils trends in Made for Advertising sites content patterns

New research reveals MFA sites focus on evergreen content, avoiding time-sensitive topics like news and sports.

Data

Cloudflare reveals extensive AI bot activity across the internet

New data shows widespread AI crawler presence, with Bytespider leading in requests and website access among major AI bots.

Data

Similarweb acquires 42matters, hoosting app intelligence capabilities

Similarweb yesterday announced the acquisition of 42matters, a prominent app intelligence provider based in Zurich, Switzerland.

Data Featured

Grindr fined 65 million kroner for sharing sensitive user data

A Norwegian court upheld a $7 million fine against Grindr for illegally sharing users' sensitive data with advertisers.

Data

Zeta launches AI-powered economic index to track US consumer trends

Zeta Global launched an AI-powered economic index, the ZEI, that tracks US consumer trends to measure economic health and stability.

Data Featured

GA4 unveils AI-Powered Insights

Google Analytics 4 Unveils AI-Powered Insights, Simplifying Data Interpretation.

Data Featured

Google Analytics unveils Tag Diagnostics Tool to enhance data accuracy

New Tag Diagnostics feature helps websites identify and resolve tag issues for improved analytics data collection.