Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Teads: Nearly half of ad impressions handled are already cookieless

Teads, a global advertising technology company, offers a unique perspective: according to them, nearly half of all ad impressions they currently handle are already cookieless.

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Google Marketing Live: AI Revolutionizes Ad Creation, Shopping Experiences, and Audience Targeting

Google today hosted its annual Google Marketing Live event, showcasing the latest advancements in advertising technology powered by Artificial Intelligence (AI).

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GA4 Update: Export Data directly to Google Sheets

Google Analytics today introduced a new feature allowing users to export report data directly to Google Sheets. This integration streamlines data analysis by enabling users to leverage the functionalities of Google Sheets for further exploration of their website traffic data.

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Amazon Marketing Cloud unveils high value audiences solution

Amazon Marketing Cloud (AMC) recently introduced a new solution called High Value Audiences. This solution aims to simplify the process of identifying and targeting high-value customers for advertisers on Amazon.

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Copilot+ PCs: Microsoft unveils a new era of AI-Powered Computing

These PCs boast significant advancements in processing power, battery life, and AI capabilities, promising to transform how users interact with their devices.

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IAB Tech Lab unveils guide to Identity Solutions in a Cookieless Future

The IAB Tech Lab, a digital advertising industry organization, this month released a comprehensive guide titled Identity Solutions Guidance: A Guide for Advertisers, Publishers, and AdTech.

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Apple and Google collaborate on unwanted Tracking Alerts for Mobile Devices

This initiative involves the creation of an industry standard - Detecting Unwanted Location Trackers - designed to alert users across both iOS and Android devices if an unknown Bluetooth tracking device is following them.

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Disruptions plague East African Internet as submarine cables cut

East Africa has been grappling with significant internet disruptions since May 12, 2024, due to damage sustained by submarine cables, Cloudflare reported. These cables are critical infrastructure for internet connectivity, carrying vast amounts of data traffic between continents.

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Marketers embrace AI but data challenges hinder progress

Salesforce, a cloud computing company with a focus on customer relationship management (CRM), today unveiled its annual State of Marketing report. The report sheds light on key trends and challenges faced by marketing professionals in today's data-driven landscape.

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Apple Watch gains new features designed for Golfers

Apple last week announced new features for Apple Watch designed to improve the golfing experience for users. These features are targeted towards golfers who use their Apple Watch to track performance and receive information while on the course.

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Why Google Chose "Gemini" for its AI Model

Google this month shed light on the reasoning behind the name "Gemini" for its advanced AI model, rather than Bard, a name that might be familiar to some.

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Google I/O 2024: Google unveils new features for Web Developers

Google last week hosted its annual I/O developer conference, showcasing a range of upcoming features and updates designed to enhance web development experiences.

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Looker Studio updates enhance Audit Logging and Data Source Transparency

Google last week announced two updates to Looker Studio, a data visualization and reporting tool. These updates focus on improving audit logging capabilities and data source transparency for Looker Studio administrators.

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StackAdapt and Samba TV partner to offer measurement and targeting

StackAdapt last week announced a collaboration with Samba TV, a provider of TV technology for audience data. This partnership aims to enhance programmatic advertising campaigns through improved reach measurement and audience targeting, particularly for Connected TV (CTV).

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Why Predictive Audiences in GA4 are important after Google sunsets Similar Audiences

Predictive audiences in Google Analytics 4 (GA4) emerge as a potential replacement, leveraging machine learning for user behavior analysis and audience creation.

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Google AdMob unveils new tools for App Publishers to leverage First-Party Data

Google AdMob this week announced a new suite of features designed to help app publishers navigate the evolving landscape of digital privacy and data collection.

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OpenAI and Reddit forge partnership for data licensing and AI-powered features

OpenAI yesterday announced a multifaceted partnership with Reddit, the popular social news aggregation and discussion website. This collaboration focuses on data licensing, AI-powered features for Reddit, and advertising opportunities for OpenAI.

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Google Analytics 360 enhances report sharing with user-specific collections

Google this month announced an update for Google Analytics 360 users: the ability to assign report collections to specific user groups or individuals. This functionality empowers administrators to curate customized report experiences for different teams within an organization.

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Germany: Federal Network Agency takes charge of platform supervision and enforces fair treatment for businesses

There are new regulations and a newly established enforcement body, the Digital Services Coordinator (DSC) housed within the Federal Network Agency.

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DeepMind unveils SynthID: watermarking AI-Generated content

Google DeepMind, a leading artificial intelligence (AI) research lab, this week announced the launch of SynthID, a novel suite of tools designed to watermark and identify AI-generated content.

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Google unveils next-gen Generative AI: Veo, Imagen 3, and a glimpse of Lyra

The announcement centered around Veo, a groundbreaking video generation model, and Imagen 3, the latest iteration of Google's image generation model. Additionally, the blog post teased the existence of Lyra within the "Music-AI Sandbox" section.

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Google unveils new Gemini features at I/O 2024

Google today unveiled a suite of new features and functionalities for its large language model (LLM) Gemini at its annual developer conference, Google I/O 2024.

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Amazon Marketing Cloud (AMC) now offers deeper insights with offline sales data

Amazon Ads this month announced an upgrade to Amazon Marketing Cloud (AMC) with the introduction of NCS CPG Insights Stream.

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GA4: Session Timeouts and Engaged Sessions explained

Understanding user behavior on your website is crucial for any marketer. Google Analytics 4 (GA4) offers valuable data on user sessions, but the default settings might not always capture the full picture.

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German Data Protection Authorities issue first guidelines on AI and Privacy

On May 6, 2024, the German Conference of Data Protection Supervisors (Datenschutzkonferenz - DSK) published the first set of guidelines on Artificial Intelligence (AI) and data protection.